Wink Lashes 패키지 디자인 by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 A' Design Award 금상 in 패키징 디자인 Competition Category.

금패키징· 2021

Wink Lashes 패키지 디자인

by Olga Takhtarova

Client: Sot B&d

A' Design Award 금상 Winner in 패키징 Category

31,925

Verified Award Winner

Verify Award Status for #123477

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wink Lashes 패키지 디자인

윙크 래쉬(Wink Lashes)는 전문가용 인조 속눈썹 연장 제품을 위한 패키지 디자인 시리즈입니다. 제품군은 젤 및 크림 리무버, 프라이머, 글루 촉진제, 글루, 마그넷 박스, 래쉬 박스로 구성됩니다. 양식화된 눈 형상이 핵심 그래픽 심벌로 사용되어 제품의 용도를 직관적으로 전달합니다. 또한 각 제품마다 고유의 심벌을 적용해 품목을 쉽게 구분할 수 있습니다. 다크 그래파이트, 다크 코랄, 화이트가 컬러 팔레트를 이룹니다. 패키지는 판지와 플라스틱으로 제작되었으며 박 인쇄(포일 스탬핑)로 마감되었습니다.

The Recognition

About the A' Design Award 금상

Wink Lashes 패키지 디자인, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Wink Lashes 패키지 디자인, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Wink Lashes 패키지 디자인, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wink Lashes is a German brand that specializes in high-quality and professional artificial eyelash extension products. The mainline includes Gel Remover, Primer, Glue Accelerator, Cream Remover, Glue Idol, Glue Obsidian, Glue Volumizer, Magnet Box, Box Mink Lashes, Box Silk Lashes, Easy Fan Lashes, and Mini Kit.
Dimensions & Packaging: Gel remover - 30х30х105 mm
Primer - 36х20х79 mm
Glue accelerator - 36х20х79 mm
Cream remover - 50х50х37 mm
Glue idol, unique, obsidian, volumizer - 65x90 mm
Magnet box - 58,5х20х125 mm
Cover - 52х111 mm
Easy fan lashes, mink lashes, silk lashes - 52х111 mm
Mini-kit - 62x62 mm
Tags: packaging, lashes, professional, cosmetics, magic
Production Technology: Сardboard, plastic, foil stamping
Design Challenge: As a result of working on the Wink Lashes packaging, the designer showed the product's value and uniqueness, revealed its main characteristics, and achieved visibility and memorability of the product in the consumer's mind.
Research: Some graphic elements can be used on various types of branded surfaces and images, information, and advertising media. This allows the entire visual strategy of the brand to be consolidated and ensure its ubiquitous presence.
The designer used dark graphite, dark coral, and white as the primary corporate colors that favorably emphasized and showcases the graphic elements, added elegance, and stressed the product's premium value.
Inspiration: The main idea behind the packaging design comes from a wish - to add a little magic. The designer has developed a simple, straightforward, and attractive design that tells the purpose and benefits of the product.
Project Duration: German, Nuremberg the project began in March 2020 and ended in February 2021
Operation Flow: The primary graphic symbol that creates a single recognizable style is the "Eye." The image of the stylized "Eye" immediately conveys the thrust of the product - eyelash extension and at the same time adds a sense of mystery and magic.
The rest of the symbols involved in the packaging design were developed by the designer for a specific product and are convenient as a differentiation tool. Graphics style elements are a kind of graphics markers that help increase consumer awareness of a product and carry out a task of unifying visual solutions.