Steady Power Wire Art 아트 인스톨레이션 by Inception Cultural and Creative Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award 동상 in 순수 예술 및 예술 설치 디자인 Competition Category.
동순수 예술· 2022
Steady Power Wire Art 아트 인스톨레이션
by Inception Cultural and Creative Co., Ltd
Client: Inception Cultural & Creative Co., Ltd
A' Design Award 동상 Winner in 순수 예술 Category
Verified Award Winner
Verify Award Status for #125915The Design
About Steady Power Wire Art 아트 인스톨레이션
스테디 파워 와이어 아트(Steady Power Wire Art)는 기업 창립 기념 전시를 위해 제작된 설치 미술 작품이다. 이 설치물은 전선 및 케이블 제조사가 공급한 구리 전선을 사용해 기업을 상징하는 커다란 나무의 윤곽을 그려낸다. 이 나무로부터 죽을 파는 노점, 식탁, 기차, 사원, 등대라는 다섯 가지 일상의 장면이 뻗어 나간다. 변화하는 조명과 음성 내레이션이 전선으로 빚어낸 형상과 어우러지고, 전선의 그림자는 벽면과 천장에 드리워진다. 281제곱미터 규모의 이 작품은 전기가 평범한 일상을 어떻게 뒷받침하는지를 보여준다.
The Recognition
About the A' Design Award 동상
Steady Power Wire Art 아트 인스톨레이션, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Steady Power Wire Art 아트 인스톨레이션, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Steady Power Wire Art 아트 인스톨레이션, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the TAYA Group 65th anniversary exhibition Steady Power, the artist Zxin Li takes copper wires from TAYA Electric to outline the huge tree that symbolizes the TAYA group. Stemming out from the tree, are five daily scenes of ordinary life: the porridge stall, the dining table, the train, the temple, and the beacon. Showing how TAYA infiltrates the daily life people on this island.
- Dimensions & Packaging
- Site: Huashan 1914 Creative Park W5-1 building, Floor: 1F, Dimensions: 281 square met ers, Target Audiences: brand customers, TAYA Group business partners, and art enthusiasts.
- Tags
- Wire Art Exhibition, Inception, Steady Power Wire Art, ZXin, TAYA Group
- Production Technology
- When we were commissioned by the TAYA Group for a branding exhibition, we thought of the ordinary and hidden but ubiquitous and essential qualities of wires and electricity provided by the TAYA Group, and have decided to represent the group with the equally ubiquitous, essential, and strong tree that supports the daily life of people. The material used are actual copper wires provided TAYA Electric Wire & Cable.
- Research
- The exhibition is not only for the general public to understand TAYA as a brand, it is also made to showcase the brand to its possible clients. Therefore, the design is focused on expressing the history, the convenience, the importance, and the relationship between the audiences and electricity.
- Inspiration
- When “uncertainty” is the only certain thing on this land,
TAYA Electrics supported our everyday life like strong tree roots, sending steady powers and electricity to all corners of the country.
No matter sunny or rain, it was always there to connect everyone's life.
The TAYA Group 65th anniversary linear exhibition Steady Power tells a narrative of “stable everyday life”, telling stories with the usually hidden wires that transfers the power and electricity. - Project Duration
- The exhibition started at 2020.08.08 and ended at 2020.08.16, it was held at Huashan 1914 Creative Park.
- Operation Flow
- The wire arts were paired with the change of lighting and audio narration, turning the installation into an interactive and immersive experience; the alternating shadow of the wires on the walls and the ceiling gives the installation a richer visual, and the audio gives the audiences a more well-rounded understanding of the TAYA Group as a brand.
- Image Credits
- All Images: Inception Cultural & Creative Co., Ltd
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