Sorkhab 포장 by Parham Elahi Doust is a highly esteemed winner of the very prestigious 2022 A' Design Award 철상 in 패키징 디자인 Competition Category.

철패키징· 2022

Sorkhab 포장

by Parham Elahi Doust

Client: Sorkhab

A' Design Award 철상 Winner in 패키징 Category

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Verified Award Winner
Verify Award Status for #126198

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Colors

The Design

About Sorkhab 포장

Sorkhab Brow Soaps는 비건 및 동물 실험을 하지 않은 성분으로 만들어졌습니다. 그런 이유로 그들은 포장이 내용물의 본질과 공명하는지 확인하고 싶었고 그것이 그들이 주요 재료로 나무를 선택한 이유입니다. 패키지의 매끄러운 윤곽이 구매자의 마음을 사로잡을 수 있습니다' 주의, 더욱. 내부의 제품(비누)은 100% 비건 원료로 만들어졌으며 패키지에도 친환경적이라는 사실을 전달합니다. 전체 패키지는 가구 산업에서 발견되는 폐활엽수로 만들어졌습니다. 그것이 다른 것보다 나무를 선택한 이유 중 하나입니다.

The Recognition

About the A' Design Award 철상

Sorkhab 포장, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Sorkhab 포장, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Sorkhab 포장, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Since the product inside (soup) is made out of 100 % vegan materials, its package also conveys the fact that it is Eco-Friendly. The whole package is built out of the wasted hardwoods found in the furniture industry. That is one of the reasons why wood has been chosen over other materials.
Dimensions & Packaging: Width: 10.5 cm x Depth: 5 cm x Height: 3.5 cm
Tags: Brow Soup, Wooden Packaging, Packaging Design, Product Design, Creativity, Cosmetic, Packaging, Wood
Production Technology: The product was modeled with Rhino3D modeling software. The initial prototype was built by a Three-Axis CNC milling machine. To control the final manufacturing prices, the design is adjusted a bit, to the point that it is manufacturable by the rotary CNC milling machine. As for the eco-friendly approach, it's produced by wasted furniture industry hardwoods, they are all from Walnut, Beech, Ash, and Alder woods.
Design Challenge: Wood has been chosen as the main material to emphasize the product's nature as a vegan and animal cruelty-free cosmetic. Finding the best production method while having a reasonable price, was also a great challenge in this project.
Research: The fact that a growing number of people are gravitating towards Eco-Friendly materials and this cruelty-free and natural cosmetic product combination pushed the design research to focus on natural materials and sustainable ways of collecting and using them.
Inspiration: Being the ultimate source of inspiration, Nature played a crucial role in the process of the ideation stage. The organic shape of the wooden package was adopted from the curvature of the river stones, resulting in a smooth and sustainable design.
Project Duration: 2020 first quarter, Tehran, Iran.
Operation Flow: It has tried to involve the audience in three different levels. First, they will notice the unusual outlines of the product and may find the streamlining of it interesting and unique. Second, they grab it in their hands and feel the natural texture of the wood. And third, they might find it really easy to use when trying to open the lid and using the product inside. There are three inserted magnets installed in the wooden package for its closure means. To open the wooden case, you can simply detach the lid from the magnets and easily use the soup.
Image Credits: Elect Studio
and Amin Najafi