Doaba Dhaba 지속 가능한 식품 패키징 by Akkshit Khattar

Doaba Dhaba 지속 가능한 식품 패키징 by Akkshit Khattar is a highly esteemed winner of the very prestigious 2022 A' Design Award 동상 in 지속 가능한 제품, 프로젝트 및 그린 디자인 Competition Category.

동지속 가능한 제품· 2022

Doaba Dhaba 지속 가능한 식품 패키징

by Akkshit Khattar

A' Design Award 동상 Winner in 지속 가능한 제품 Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Doaba Dhaba 지속 가능한 식품 패키징

Doaba Dhaba는 인도의 클라우드 키친을 위해 디자인된 지속 가능한 식품 패키징 시스템이다. 메인 요리는 현지 장인이 수작업으로 빚은 점토 항아리인 한디에 담기며, 점토 뚜껑으로 덮고 목 부분에 라벨을 묶어 마감한다. 로티와 난 같은 납작빵은 갓 잘라낸 바나나 잎으로 감싸 황마 실로 묶는다. 이 두 가지는 재생지로 만든 봉투에 함께 담긴다. 사용된 소재는 모두 생분해성이며 일회용 플라스틱을 대체한다. 배달은 탄소 발자국을 줄이기 위해 전기 차량으로 이루어진다.

The Recognition

About the A' Design Award 동상

Doaba Dhaba 지속 가능한 식품 패키징, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Doaba Dhaba 지속 가능한 식품 패키징, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Doaba Dhaba 지속 가능한 식품 패키징, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand Identity and packaging of Doaba Dhaba is designed keeping in mind their values of authenticity and sustainability. The identity reflects the rustic and organic feel of the brand. The main dishes are packed in Handis (clay pots), handcrafted by local artisans. The rotis and naans (flat breads) are packed in banana leaves held together by jute threads. These go into a bag made of recycled paper. Finally, Electric Vehicles are used to deliver the food, to minimise carbon footprint.
Dimensions & Packaging: 2000ml Pot - D:180mm by H:125mm
1000ml Pot - D:155mm by H:105mm
500ml Pot - D:110mm by H:95mm
250ml Pot - D:90mm by H:80mm

Banana leaf packaging is flexible and depends on the number and thickness of the bread.

100ml-
5cm*6.5cm
Tags: Sustainable Packaging, Clay Pot Packaging, banana leaf, recycled paper, biodegradable packaging
Production Technology: Handcrafted clay pots, Banana leaf & Recycled Paper
Design Challenge: There were two major challenges during the design process.
The first being reducing the production cost of the packaging as the pots are handcrafted. This was resolved by connecting with the right vendor and increasing the production quantity.
The second challenge was to make sure that the pots don't break during transit. This was resolved by training the delivery boys and including a thicker foam padding inside their delivery bags.
Research: Detailed ethnographic research was conducted to understand the local culture and food. An in-depth study of one-time-use plastic in food delivery packaging was done to find alternative packaging solutions.
I came towards the solution after studying the old Indian practice of serving food in clay pots and banana leaves which are still used in some parts of the country. These are completely bio-degradable and completely safe for serving food.
Inspiration: The brand identity of Doaba Dhaba was inspired from it very unique packaging style. The packaging style of using clay pots and banana leaves was used in the cloud kitchen delivery system for the very first time during this project.
Project Duration: The Project started in February 2021 and finished in April 2021 in India.
The brand was launched in April 2021
Operation Flow: The dish is transferred in the clay pots which is then covered with butter paper and is closed using a clay top along with a label tied around its neck which specifies the dish and the curry. The roti/Naan breads are wrapped in freshly cut banana leaf which is then tied with a jute thread and a tag that specifies the type of bread. both of these thing go inside a recycled paper bag ready to be delivered.