디자이너 Jin Zhang의 작품 Xiaoxiancao 티백은(는) 매우 권위 있는 2022 A' Design Award 동상의 패키징 디자인 부문에서 탁월한 수상작입니다.

동패키징· 2022

Xiaoxiancao 티백

디자이너: Jin Zhang

클라이언트: Xiao xian cao

패키징 부문 A' Design Award 동상 수상작

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디자인

Xiaoxiancao 티백 소개

디자이너는 티백의 기원에 대한 연구를 통해 당나라의 이야기를 파악하고 소매로 입을 가리고 차를 마시는 것을 주요 시각적 표현으로 삼아 더 많은 사람들이 차를 더 재미있게 알고 사랑하게 했습니다. 뒷면에는 알기 쉬운 "차" 카테고리를 전달하고 품격을 높이는 데 사용됩니다. 작은 티백 독립적인 작은 패키지의 알루미늄 호일 백을 사용하여 소비자가 휴대하고 마시기 편리합니다.

수상 인정

A' Design Award 동상 소개

Xiaoxiancao 티백, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Xiaoxiancao 티백, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Xiaoxiancao 티백, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

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디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: Xiaoxiancao is a kind of tea bag. In order to design a sense of ceremony, mystery, interest and international quality, the designer selected the tea drinking of palace ladies' sleeves covering their mouths in the Tang Dynasty as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.
치수 및 패키징: Box size285mm*100mm*35mmPackage content3g*10
태그: Tea bag, Tang Dynasty, tea, China, packaging, illustration
생산 기술: The package is made of recyclable cardboard. The simple envelope and pull-out inner box are combined. The inner box has no printing, which is more convenient for recycling. The small tea bag is made of aluminum foil bag with independent small package, which is moisture-proof and durable, and more convenient for consumers to carry and drink.
디자인 과제: Compared with the traditional tea, tea bag products have no very high profit, so the packaging cost control is relatively strict. It is the biggest challenge for designers to make more creative, more interesting and more environmentally friendly packaging in the limited production cost.
연구: Through the research on the origin of tea bags, the consumption level of tea bags in the world, the data growth of China's tea market in recent five years, and the ratio of male and female tea consumers, the designer concluded that China's tea market still has great potential. At the same time, the growth rate of female tea consumers has surpassed that of male tea consumers, and young tea consumers have gradually become the main force of consumption, They need younger, fashionable, storytelling, ceremonial and interesting products.
영감: In order to create a more popular product, the designer tried to find an interactive and storytelling visual expression that could arouse consumers' interest. Finally, he found that Lu Yu's "tea classic" was the earliest and most complete record of tea in the Tang Dynasty. So he determined the story in the Tang Dynasty and found a famous painting about tea drinking by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials, it is transformed into a modern and brief visual expression.
프로젝트 기간: It will be designed in August 2020 and put on the market in September 2020
운영 흐름: The overall packaging is simple and clean, and the positive characters have elegant expressions but no mouth. These two points will arouse the interest of consumers. With the explanation of tea artists in Tang Dynasty clothes, the story will be unfolded, and more people will understand and love tea in a more interesting way.
팀원: Designer:Jin Zhang