Essence 귀걸이 by Masoud Serati Nouri is a highly esteemed winner of the very prestigious 2022 A' Design Award 동상 in 주얼리 디자인 Competition Category.

동주얼리· 2022

Essence 귀걸이

by Masoud Serati Nouri

Client: Gemod’art

A' Design Award 동상 Winner in 주얼리 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Essence 귀걸이

에센스는 코로나19 팬데믹 전후의 인간관계에서 영감을 받은 귀걸이입니다. 주된 형태는 구형이며, 선들이 표면을 가로지르며 서로 교차합니다. 이 선들은 반쯤 감춰진 흰색 진주를 감싸고 있는데, 이는 삶의 본질을 상징합니다. 이어서 선들은 대비를 이루는 짙은 색의 작은 진주로 마무리되며, 이는 사회적 거리두기를 의미합니다. 구체 아래에는 길이 20mm의 별도 펜던트가 매달려 있습니다. 이 디자인은 소프트웨어로 모델링하여 3D 프린팅과 직접 주조 방식으로 제작되었으며, 진주는 수작업으로 세팅되었습니다.

The Recognition

About the A' Design Award 동상

Essence 귀걸이, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Essence 귀걸이, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Essence 귀걸이, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The spherical shape of the design inherently has the power to attract the viewer, in which the movement and intersection of the lines on it creates a stronger connection, which his relationship is strengthened by the presence of a semi-hidden pearl and small visible pearls with a contrasting color and a pendant separated from the design.
Dimensions & Packaging: The general shape of this design can be made in any size and of course in a size that the earrings do not bother the user, and also the length of the pendant is 20 mm and the length of 10 prongs for small pearls are 5 mm.
Tags: corona virus, earrings, life, human connections, social distancing
Production Technology: This design’s modeling was done using the Matrix software, which 3D printing technology was sued to make it in the first stage, and then direct casting. In the final stage, pearls are placed manually.
Design Challenge: The main challenge and goal of this project was to create an everlasting work with the concept and view that is correct and consistent with its time, which shows the situations and relationships of human life in the period of the outbreak of Corona virus, which years later will be mentioned.
Research: The designer's involvement and influence from the corona outbreak, as well as the influence from the circumstances of the people and the unprecedented number of incidents and casualties, led to the fact that among all the related incidents and issues of human social communication and comparing it with before and after the Corona virus outbreak, lead to creation of this idea and work.
Inspiration: The life before and after the outbreak of the Corona virus as the world's main topic has been the inspiration of this work.Before the Corona virus all the people were communicating with each other while after that connection between people was weakened and the social distance between them occurred where even the essence of human life beings was broken, leadingly everyone sank into their own.
Project Duration: The ideation of the design and it's design started at the fastest possible time in early April 2021 and on May 10,2021,it was completed in Iran and the city of Tabriz.
Operation Flow: The continuity of the lines of the work from the pendant to the movement on the spherical surface and enclosing the white pearl as a precious gem of life and finally stopping the lines when turning them into small pearls with dark and contrasting color, delivers the idea and purpose of the design to the audience.
Image Credits: Image #1:Illustrator, Pouya Hosseinzadeh, Render, 2021
Image #2:Illustrator, Pouya Hosseinzadeh, Render, 2021
Image #3:Illustrator, Pouya Hosseinzadeh, Render, 2021
Image #4:Illustrator, Pouya Hosseinzadeh, Render, 2021
Image #5:Illustrator, Pouya Hosseinzadeh, Render, 2021