Aesthetics of Calibration 리테일 인테리어 디자인 by Clement Tung Jeun Cheng

Aesthetics of Calibration 리테일 인테리어 디자인 by Clement Tung Jeun Cheng is a highly esteemed winner of the very prestigious 2022 A' Design Award 철상 in 인테리어 공간 및 전시 디자인 Competition Category.

철인테리어· 2022

Aesthetics of Calibration 리테일 인테리어 디자인

by Clement Tung Jeun Cheng

Client: CINCHstudio Spacial Design

A' Design Award 철상 Winner in 인테리어 Category

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The Design

About Aesthetics of Calibration 리테일 인테리어 디자인

'Aesthetics of Calibration(캘리브레이션의 미학)'은 마카오에 위치한 약 30.3제곱미터 규모의 안경 매장 인테리어이다. 개방형 평면 구성은 전통적인 안경 매장의 폐쇄적인 레이아웃을 대체한다. 바 체어를 갖춘 중앙 아일랜드는 고객과 직원, 제품 간의 거리를 좁혀 편안한 대화가 이루어지도록 한다. 우드 패턴과 워터스톤은 안경의 금속 소재와 호응하는 스테인리스 스틸 디테일과 조화를 이룬다. 모든 제품은 허리 높이 이상에 배치되며, 길고 짧은 판재들은 계측 눈금의 표시를 연상시킨다.

The Recognition

About the A' Design Award 철상

Aesthetics of Calibration 리테일 인테리어 디자인, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Aesthetics of Calibration 리테일 인테리어 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Aesthetics of Calibration 리테일 인테리어 디자인, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a glasses store forfeiting the old-style glasses store type with a brand new design, thereby creating a bright and professional commercial space with open-style design as the main body, utilizing the central island bar chair design to shorten the distance between the customers, employees and products, thereby allowing for more relaxed communication without the restriction of distance.
Dimensions & Packaging: The property is about 30.3 square meters.
Tags: Interior Design, Glasses Store, Waterstone, Stainless steel, Modern style
Production Technology: As for the materials, the combination of wood patterns with waterstone endows the space with a dignified yet refreshing visual effect, which is decorated with stainless steel that corresponds to the metallic material of the glasses, further bringing out the professional and fashionable ambience. Moreover, due to the long and narrow shape of the spatial layout, the circulation and area segmentation are limited, where an open sentiment is required to be presented in the limited space while offering strong storage function in order to display the numerous branded product models.
Design Challenge: The position of the entrance is elevated, allowing sunlight to result in a greater shining angle, thereby enhancing indoor lighting; LED lights are selected for the light fixture to save energy, while eco-friendly wallpapers are adopted to reduce the burden on the environment; with the building structural technology, natural ventilation and natural lighting are further emphasized to enhance the indoor degree of comfort, thereby satisfying the indoor lighting demand.
Research: All products are displayed above the waist height to allow for more focused and clear visual effect, thereby reducing compressed visual sentiment while further adding in rhythmic long and short planks, resembling the long and short markings on the calibration, allowing the product arrangement with variation and separation without influencing the overall spatial harmony, it is a spatial design filled with ingenious ideas which combine with the product characteristics.
Inspiration: Treasure what is offered by nature via the approach of being the designer, to allow people and the environment to live sustainably with a friendlier approach.
Project Duration: The project finished in July 2020, Macau.
Operation Flow: The visual space is extended via the use of the bevel design by the entrance as well as the lines of the walls on both sides, with circulation which is designed to attract customers to go inside the store; moreover, all products are displayed above the waist height to allow reducing compressed visual sentiment while further adding in rhythmic long and short planks, resembling the long and short markings on the calibration, allowing the product arrangement with variation and separation without influencing the overall spatial harmony, it is a spatial design filled with ingenious ideas which combine with the product characteristics.
Team Members: Director: Clement Tung Jeun Cheng
Image Credits: Photo credit: Billy Yiu