Lab Future Construction 이벤트 아이덴티티 by Yu-Chi Chen is a highly esteemed winner of the very prestigious 2022 A' Design Award 은상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.
은그래픽· 2022
Lab Future Construction 이벤트 아이덴티티
by Yu-Chi Chen
Client: Department of Visual Communication Design, YunTech
A' Design Award 은상 Winner in 그래픽 Category
Verified Award Winner
Verify Award Status for #126766The Design
About Lab Future Construction 이벤트 아이덴티티
Lab Future Construction은 대만에서 열린 디자인 전시를 위해 제작된 이벤트 아이덴티티다. 이 아이덴티티는 허우루원(Hou-Ru Wen)이라는 새로운 문자 체계를 바탕으로 한다. 허우루원은 외계 관찰자의 시점에서 기존의 기호, 표지, 상징을 재구성하여 개발되었다. 글자 형태는 페니키아 문자와 베르베르 문자의 구조를 혼합했으며, 철자 표기에는 중국어 주음부호를 사용했다. 레이아웃은 수메르 쐐기문자를 참조하여 글이 하단을 기준으로 정렬된다. 이 아이덴티티는 전시장 공간, 웹사이트, 도록으로까지 확장 적용되었다.
The Recognition
About the A' Design Award 은상
Lab Future Construction 이벤트 아이덴티티, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Lab Future Construction 이벤트 아이덴티티, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Lab Future Construction 이벤트 아이덴티티, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lab Future Construction explores and discusses the imaginative possibilities that will be manifested through construction. The exhibition has been constructed by curators, creators, different works, and visitors and focuses on the conversation between visitors and exhibition rooms. This abandons the idea of a one-way narrative through which information is fed to visitors. The exhibition transforms the differences between visitors and exhibition rooms. The transformed differences entail diversity in perspectives and various possibilities, which are advantages that can be used to further help construct this project’s new language.
- Dimensions & Packaging
- Designers extended the concept to the exhibition venue, website, and catalog. Continuation of the spirit of LFC. Circulation, Co-construction and Constructing are the concepts of the exhibition. With the design of more entrances and exits, more people can be absorbed. It also expresses the spirit that communicates with each other regardless of region. As to online, added the participatory design.
- Tags
- possibility, construction, communication, outer space, sign, symbol, language
- Production Technology
- The creators explored the civilizations of the universe from the perspective of an alien observer, by reconstructing the current notes, signs, and symbols to develop a new language called Hou-Ru Wen, which will be used to communicate with other planets in outer space.
- Design Challenge
- This time the theme is related to the text language system, any language system is a complex and rigorous logical composition. At that time, thinking about what form to interpret the language of the universe and what rules to make, is the most difficult part. Through the understanding and observation of the origin Earth's text, the unknown symbols on the slate are translated into design language sinks, which develop the Hou-Ru wen language that appears.
- Research
- In terms of the visual elements, the construction of Hou-Ru Wen mixes the word structures of Phoenician and Berber and uses Mandarin phonetic symbols as the spelling method for phonograms. The overall design referred to the layout of Sumer’s cuneiforms so that the writings are aligned with the bottom, which was also applied to all the visual identities.
- Inspiration
- With the development of the global network, the distances and languages on Earth are no longer barriers as to communication with outer space. Therefore, the next subject established will be communication from the outer space. The creators explored the civilizations of the universe from the perspective of an alien observer, by reconstructing the current notes, signs, and symbols to develop a new language called Hou-Ru wen, which will be used to communicate with other planets in outer space.
- Project Duration
- The project started in January 2021 in Taiwan and finished in May 2021 in Taiwan, and was exhibited in Taiwan in May 2021.
- Operation Flow
- With the appeal of dialogue, the designers reconstructed the current notes, symbols and signs to develop a new language called Hou-Ru wen, which will be used to communicate with other planets in outer space. Each character of Hou-Ru wen has a corresponding sound, which can be converted into a message. Viewers can create their own text board through the electronic input. It can also translate and interpret other people's text boards. While browsing and constructing each other, it is also like digging out pieces of information from the earth.
- Team Members
- Yu-Chi Chen
Shuo-Ci Wang
Jing-Win Xu - Image Credits
- Image #1: Photographer Zuo-Heng Goon. Image #2: Photographer Zuo-Heng Goon. Image #3: Photographer Zuo-Heng Goon. Image #4: Photographer Zuo-Heng Goon.
Main image is Image #1, Optional Image #1 is Image #2, Optional Image #2 is Image #3
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