Poly Conghua 판매 센터 (분양 홍보관) by 10 Degrees Design

Poly Conghua 판매 센터 (분양 홍보관) by 10 Degrees Design is a highly esteemed winner of the very prestigious 2022 A' Design Award 금상 in 인테리어 공간 및 전시 디자인 Competition Category.

금인테리어· 2022

Poly Conghua 판매 센터 (분양 홍보관)

by 10 Degrees Design

Client: 10 Degrees Design

A' Design Award 금상 Winner in 인테리어 Category

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The Design

About Poly Conghua 판매 센터 (분양 홍보관)

폴리 총화(Poly Conghua)는 광저우 교외 지역에 위치한 분양 홍보관으로, 실내 면적은 1,013제곱미터에 달한다. 디자인은 총화의 특산 과일인 리치와 대지 및 건축물이 지닌 삼각형 요소에서 출발했다. 대형 리치 조형 설치물이 입구를 상징하며 방문객을 공간 안으로 자연스럽게 이끈다. 내부의 설치물, 구조물, 가구 역시 동일한 주제를 일관되게 이어간다. 도금 금속, 레진, 가죽, 대리석, 아크릴 섬유 등의 소재가 사용되었다. 이 프로젝트는 지역 문화와 현대적인 실내 디자인의 결합을 목표로 한다.

The Recognition

About the A' Design Award 금상

Poly Conghua 판매 센터 (분양 홍보관), 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Poly Conghua 판매 센터 (분양 홍보관), 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Poly Conghua 판매 센터 (분양 홍보관), 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the memory of a litchi, what the project designer wants to do is not only a space with sales function, but also a humanistic ecological network with Conghua local characteristics. Combined with the characteristics of litchi fruit and architectural concepts, it is displayed in the overall space furnishings. When you are in it, you can see more humanistic thoughts and life emotions beyond the physical images in your walk, interaction and experience. "Litchi", a unique landmark art installation, its concept and memory are the genes that designers hope to inject into space design.
Dimensions & Packaging: 1013㎡
Tags: Sales Center, Business, exhibition, office
Production Technology: decoration: plated metalThe manta ray decoration: resin and automotive paintThe wall lamp: metal and LEDThe sofa: wooden and density boards, leather finishing, fabric finishing, sponge and metalThe stool: leather finishing, sponge and metalThe carpet: acrylic fibersThe round table: marble andMetal.
Design Challenge: Traditional humanities need to be combined with modern aesthetics to resonate. Against the background of appearance, the combination of interior decoration makes us feel the touch and breath like litchi pulp.
Research: The project is located in the suburb of Guangzhou, which has a long history. Although it is underdeveloped, it has a strong cultural atmosphere. Litchi is extracted as the entry point to modernize it, which is just combined with the local humanities and improve the sense of living level.
Inspiration: As a specialty of Conghua where the project is located, the litchi with sharp touch is related to the unique triangular elements of the project site and buildings, connecting the small fruit with the large buildings and spatial experiences of customers. When they enter into the space in the shape of a litchi, it seems that they are peeling off its shell to feel its touch and smell its fragrance: the evocative full touch and sweet smell.
Project Duration: Guangzhou, May 2019.
Operation Flow: The litchi model at the entrance takes us into this litchi town. The atmosphere with humanistic characteristics brings a sense of intimacy. Entering it, artistic installations, architectural structures and decoration all carry this humanistic thought and life emotion
Team Members: 10 Degrees Design
Image Credits: 10 Degrees Design