Poovakorn Watcharaphongphiphat의 Roi Re 일러스트레이션

디자이너 Poovakorn Watcharaphongphiphat의 작품 Roi Re 일러스트레이션은(는) 매우 권위 있는 2022 A' Design Award 철상의 소셜 디자인 부문에서 탁월한 수상작입니다.

철소셜· 2022

Roi Re 일러스트레이션

디자이너: Poovakorn Watcharaphongphiphat

클라이언트: Mahidol University International College

소셜 부문 A' Design Award 철상 수상작

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사이트 방문 A' Design Award에서 보기 보도 자료 수상 배지

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디자인

Roi Re 일러스트레이션 소개

로이 레(Roi Re)는 오늘날에는 좀처럼 볼 수 없는 태국의 옛 방식 노점상 이야기에 초점을 맞춘 온라인 전시 웹사이트입니다. 이 희귀한 옛 방식의 노점 판매 활동을 탐구함으로써 젊은 세대가 태국 문화에 대한 이해와 관심을 갖도록 하는 것이 목표입니다. 로이 레는 독특하고 매혹적인 일련의 일러스트레이션을 통해 정보와 지식, 그리고 도구를 제공합니다.

수상 인정

A' Design Award 철상 소개

Roi Re 일러스트레이션, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Roi Re 일러스트레이션, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Roi Re 일러스트레이션, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

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디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: "Roi Re" is an online exhibition website focusing on stories of Thai old style street peddlers that rarely exist in the present day. The aim is to create appreciation and awareness among young generations toward Thai culture through the exploration of these rare old-style street vending activities. Roi Re provides information, knowledge, and tools through the use of a unique and riveting series of illustrations.
태그: illustration, Graphic Design, Culture, Archive, Thai, Website, Exhibition, Young, History
생산 기술: “Roi-Re” provides information, knowledge, and tools through the use of unique and riveting series of illustrations, on-location Augmented Technology (AR) in the form of pop-up kiosks, and series of promotional materials to connect the younger generation to what street paddlers used to be in the past.
디자인 과제: Many of the stories often come from word of mouth and memories of an older generation and the official records of their stories are hard to find. Therefore, the content mostly comes from interviews of older generations who had known and experienced old-style street peddlers.
연구: Thai old-style street peddlers have had a long and strong relationship with Thai culture and people. However, the development and modernization these days cause them to be less dominant, many have slowly changed their form, and some of them have disappeared. In addition, their stories often come from word of mouth and memories of older generations, which sometimes got disconnected with newer generations and the official records of their stories are rare and hard to find.

The aim of this project is to preserve and create an appreciation of Thai old-style street peddlers to a younger generation. By bringing their stories back in the present time with the help of technology, AR, virtual museum, motion graphic video, on-location pop-up kiosk, and fun illustration style, the young generation is allowed to explore and experience what was it like for street padders in the past.
영감: Since the past, street peddlers have had a long and strong relationship with Thailand. However, the development and modernization caused old style street peddlers to be less dominant. Many of the unique street peddlers have slowly changed their form, and some of them have disappeared. Moreover, their stories often come from word of mouth and memories of older generations, which sometimes got disconnected from younger generations.
프로젝트 기간: The project started in September 2019 with the research and design development and finished in July 2020 for the exhibition showcase at Siam Center (Bangkok) on 20-22 November 2020.
운영 흐름: The online exhibition website provides information, knowledge, and tools through the use of a unique and riveting series of animated illustrations to mimic the environment of the street peddlers in the past. Audiences can play and explore items that pop up on the screen along with on the physical exhibition display, pop-up kiosks, using Augmented Technology (AR) to explore the hidden peddlers' stories on various historical locations, such as, Charoen Krung Road.