The Treasure of Zbojniks 병 라벨 by Sasha Sharavarau is a highly esteemed winner of the very prestigious 2022 A' Design Award 금상 in 패키징 디자인 Competition Category.
금패키징· 2022
The Treasure of Zbojniks 병 라벨
Client: St. Nicolaus (client company); Zbojnicka (brand)
A' Design Award 금상 Winner in 패키징 Category
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- Verified Award Winner
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The Design
About The Treasure of Zbojniks 병 라벨
'즈보이니크의 보물(The Treasure of Zbojniks)'은 즈보이니츠카(Zbojnicka) 과실 증류주를 위한 라벨 디자인이다. 슬로바키아어로 '즈보이니츠카'는 '즈보이니크에게 속한 것'을 의미한다. 즈보이니크는 농노제에 저항하는 봉기에 참여했던 의적들로, 사람들은 이들이 슬로바키아 산속에 보물을 숨겨두었다고 믿었다. 이 라벨은 증류주를 즈보이니크의 보물로 표현한다. 상단에는 벨키 로주토츠(Velky Rozsutec) 산이 묘사되어 있으며, 여러 지역에서 유래한 슬로바키아 전통 장식 문양이 디자인의 테두리를 이룬다. 판화 기법의 일러스트레이션은 부드러운 질감의 무광 크림색 종이에 2색으로 인쇄되었고, 제품명은 금박 엠보싱으로 처리되었다.
The Recognition
About the A' Design Award 금상
The Treasure of Zbojniks 병 라벨, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. The Treasure of Zbojniks 병 라벨, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. The Treasure of Zbojniks 병 라벨, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
- Dimensions & Packaging
- The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
- Tags
- packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
- Production Technology
- The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
- Design Challenge
- The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
- Inspiration
- People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
- Project Duration
- The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
- Operation Flow
- The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
- Team Members
- Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus - Image Credits
- Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
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