Honey Crystal 꿀 패키징 라벨 by Kristina Pacesaite

Honey Crystal 꿀 패키징 라벨 by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2026 A' Design Award 철상 in 패키징 디자인 Competition Category.

철패키징· 2026

Honey Crystal 꿀 패키징 라벨

by Kristina Pacesaite

A' Design Award 철상 Winner in 패키징 Category

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The Design

About Honey Crystal 꿀 패키징 라벨

허니 크리스탈(Honey Crystal)은 1957년에 설립된 가족 운영 양봉장의 꿀 제품을 위해 제작된 패키징 라벨 세트입니다. 이 라벨은 흔히 사용되는 벌과 벌집 이미지를 배제하고, 대신 꿀의 결정 구조와 함께 지역의 풍경, 식물, 꽃을 강조합니다. 세 가지 라벨은 각각 봄, 여름, 가을에 채취한 생꿀을 구분해 표시합니다. 라벨은 점착식 광택 소재로 CMYK와 팬톤 색상으로 인쇄되었으며, 720밀리리터, 410밀리리터, 250밀리리터 용기에 적합한 규격으로 제작되었습니다. 화분(꿀벌 꽃가루) 파우치에는 투명 라벨이 사용되었습니다.

The Recognition

About the A' Design Award 철상

Honey Crystal 꿀 패키징 라벨, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Honey Crystal 꿀 패키징 라벨, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Honey Crystal 꿀 패키징 라벨, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Medaus kristalas (Honey Crystal) is a well established bee farm since 1957, located in Žuvintas Biosphere Reserve. The oldest family members passed the biggest part of the business to the young ones who wanted to elaborate their own branding. Working on this project the goal was to make bright packages and avoid traditional way of presenting honey products, which typical includes bee or hive images.
Dimensions & Packaging: Glosy labels 230X80mm for 720ml jars, and 230X50mm labels for 410ml jars, 260X60mm labels for 250ml jars for honey mix, transparent sticky labels for pollen in doypacks.
Tags: honey, honey label, raw honey, honey packaging
Production Technology: Self-adhesive glosy labels, Сolor CMYK, PANTONE.
Design Challenge: Biggest challenge was to combine different symbols as: crystal images, bee farm environment, family traditions, specific plants and flowers. The main challenge was to pick the right balance between all the elements and not to ruin subtle and yet luxury style for the labels which also had to be timeless and different from the competition.
Research: One of the most important task was to emphasize the value of the natural honey, produced in the unique environment an the family experience and attention to their bees. Research revealed that the consumers want to support local producers while whishing to see tradicional products along with new tastes. Appearance is really important part of package , so extreme attention was given to details as well as overall aesthetics to trigger positive emotion to the end consumer.
Inspiration: The starting point was pointed by the client who wanted to emphasize crystal structure of the honey itself. The inspiration was found in old family photos, landscapes
Project Duration: Project start: April 2021, Project end: June 2021
Designer location: Spain
Client location: Lithuania
Operation Flow: Three separate labels were created for the core product (raw honey) picked in several time frames: spring, summer and autumn. giving overall packaging more elegance.
Team Members: Kristina Pacesaite
Image Credits: Images #1,#2, #3, #4, #5 Creator (Designer) Kristina Pacesaite