Bay 화장품 소매점은 by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award 철상 in 인테리어 공간 및 전시 디자인 Competition Category.

철인테리어· 2022

Bay 화장품 소매점은

by SIG Design

Client: Sephora

A' Design Award 철상 Winner in 인테리어 Category

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Verified Award Winner

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The Design

About Bay 화장품 소매점은

Sephora의 아이코닉한 흑백 스트라이프는 사람들의 동선을 안내하고 더 나은 소비자 경험을 제공하기 위한 시각적 초점으로 사용되었습니다. 착시 현상과 파동의 선형적 구성이 세포라 베이를 형성하여 색다른 시각적 경험을 선사합니다. 흑백 기둥의 선은 공간 내부로 확장되어 자연스러운 시각적 가이드를 형성합니다.

The Recognition

About the A' Design Award 철상

Bay 화장품 소매점은, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Bay 화장품 소매점은, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Bay 화장품 소매점은, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
Dimensions & Packaging: The project space is 424 ㎡.
Tags: cosmetics retail space, bay, stripes, consuming experience
Production Technology: Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
Design Challenge: While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
Research: Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers.
Inspiration: Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
Project Duration: The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen.
Operation Flow: /
Team Members: Creative director：Lei Gao
Interior design：Lei Gao, Ya Wang
Rendering：Weizhou Jiang
Image Credits: Image #1-image #5 Photographer ：Lerong Huang