Blue Frog 바와 레스토랑은 by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award 철상 in 인테리어 공간 및 전시 디자인 Competition Category.
철인테리어· 2022
Blue Frog 바와 레스토랑은
by SIG Design
Client: Blue Frog
A' Design Award 철상 Winner in 인테리어 Category
Verified Award Winner
Verify Award Status for #127951The Design
About Blue Frog 바와 레스토랑은
Blue Frog는 구운 음식과 칵테일을 제공합니다. 현대 미국의 문화적 특징을 보여줄 수 있는 디자인이 필요합니다. 다양한 사회적 상황을 만날 수 있는 개방적이고 자유로운 공간을 만들면 소비자는 즐거운 식사 경험을 할 수 있습니다. 독특한 100샷 문화는 고객에게 감동과 도전을 선사합니다. 따라서 바는 전체 공간에 흥분을 전달하는 시각적 중심입니다. 다양한 소재와 다층적인 형태, 아트 데코레이션을 적용하여 품격 있는 공간을 연출합니다.
The Recognition
About the A' Design Award 철상
Blue Frog 바와 레스토랑은, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Blue Frog 바와 레스토랑은, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Blue Frog 바와 레스토랑은, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
- Dimensions & Packaging
- The project area is 404 sqm.
- Tags
- restaurant, bar, Modern American, artworks
- Production Technology
- Desktop research and on-site market research.
- Design Challenge
- The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
- Research
- Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers. - Inspiration
- Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
- Project Duration
- The project located in Nanjing IST started in July 2020 and finished in December 2020.
- Operation Flow
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- Team Members
- Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu - Image Credits
- Image #1-#5 photographer: Nick Sing
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