Garalis Muscat Limnio 와인 패키지 디자인 by Manos Siganos

Garalis Muscat Limnio 와인 패키지 디자인 by Manos Siganos is a highly esteemed winner of the very prestigious 2022 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2022

Garalis Muscat Limnio 와인 패키지 디자인

by Manos Siganos

Client: Garalis Winery

A' Design Award 은상 Winner in 패키징 Category

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Colors

The Design

About Garalis Muscat Limnio 와인 패키지 디자인

Garalis Muscat Limnio는 그리스 렘노스 섬에서 생산되는 두 가지 와인을 위해 제작된 와인 패키지 디자인이다. 두 라벨은 동일한 일러스트레이션 스타일을 공유하여 두 와인이 같은 제품군에 속함을 보여준다. 뮈스카 화이트 와인 라벨에는 강한 북동풍에 휘어진 낮은 포도나무가 표현되어 있다. 리므니오 레드 와인 라벨은 과거 포도즙 발효에 사용되던 지하 암반을 파내어 만든 전통적인 구베스(Gouves)의 형태를 모티브로 한다. 라벨은 질감이 있는 친환경 용지에 검정 옵셋 인쇄, 금박 핫포일, 광택 엠보싱 기법으로 인쇄되었다.

The Recognition

About the A' Design Award 은상

Garalis Muscat Limnio 와인 패키지 디자인, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Garalis Muscat Limnio 와인 패키지 디자인, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Garalis Muscat Limnio 와인 패키지 디자인, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Garalis winery produces two wines of exceptional quality and history. The ancient typical wine of the island of Lemnos Limnio and the Muscat of Alexandria. The packaging of these two wines are connected with a common feature, the design style. Although the concept of the illustration is different in each case, the aesthetic is the same. What we wanted to communicate is that these are two excellent products of the same family. The elements that make these two packages unique are two. The overall idea and style of the illustrations and the quality of the label materials.
Dimensions & Packaging: Bottle dimensions: 31x7.5cm
Labels Dimensions: 24x9.5cm
Label: Eco Paper with texture
Printing: Offset for black, Hot Foil for Gold, Gloss Embossing for tittles
Tags: Packaging, Wine, Wine Packaging, Label, Illustration, Greece, Lemnos, Gold Foil, Branding
Production Technology: Glass bottle and eco paper labels.
Design Challenge: The hardest part was the research on finding and visualizing the identity of the winery, the benefits of the products, the tradition and the characteristics of Lemnos island.
Research: The more unique a customer is, the more unique their product is. In any case, it is important to identify the specifics and characteristics of each customer and visualize them. This was done in this case as well. So after research we identified the elements of the character of the winery and its wines. The two basic elements affect the quality of the wines giving them a unique character are the special climatic conditions that prevail on the island and the traditional way of winemaking.

In the case of Muscat wine we chose to illustrate the strong northeast wind blowing the low vine while for Limnio wine we chose to illustrate the shape of the traditional underground Gouves used for the fermentation of must.
Inspiration: The idea behind the packaging design of Muscat white wine comes from the distinctive features of Lemnos island with its low vines that are lashed by northeasterly gales. The colour gold was chosen for the grapes and the wind to emphasize their value and to stress the necessity of the combination of both.

Subsequently, the design concept of Limnio red wine was based on the shape of the typical traditional Gouves of Lemnos. These were underground carved out rocks, used by vintners for the fermentation of must, and sealed with round slates. The colour gold was chosen here to highlight the value of the wine.
Project Duration: This project started in May 2020 and finished in December 2020.
Operation Flow: Our goal was to make the packaging attractive and eye catching. For this reason we chose to use a minimal illustration style with a modern character. We also chose paper with a special texture, gold foil and gloss embossing effect for the letters.
Team Members: Creative Director, Designer: Manos Siganos
Copywriter: Gianna Kazakou
Image Credits: Photographer: Thanassis kaiafas