Secret Exhibition 상품 전시홀 by Yuan Jiang and Chen Song is a highly esteemed winner of the very prestigious 2022 A' Design Award 철상 in 인테리어 공간 및 전시 디자인 Competition Category.
철인테리어· 2022
Secret Exhibition 상품 전시홀
Client: SODA Architects
A' Design Award 철상 Winner in 인테리어 Category
Verified Award Winner
Verify Award Status for #128604The Design
About Secret Exhibition 상품 전시홀
시크릿 전시(Secret Exhibition)는 중국국가박물관을 위해 조성된 상품 전시홀이다. 460제곱미터 규모의 공간은 디지털 아트와 계승된 중국의 미학을 결합한다. 유려한 형태의 섬처럼 배치된 부스들이 문화·창의 상품을 선보여, 관람객은 매장이 아닌 전시를 관람하듯 상품을 둘러보게 된다. 맞춤 제작된 미디어 표면은 물리적 표면과 가상 인터페이스를 연결하며, 증강현실 프로그램은 이에 병행하는 디지털 레이어를 더한다. 엄선된 일곱 점의 전시품에서 영감을 얻어 화면 위로 흐르는 한자의 강이 구현되었다.
The Recognition
About the A' Design Award 철상
Secret Exhibition 상품 전시홀, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Secret Exhibition 상품 전시홀, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Secret Exhibition 상품 전시홀, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SODA integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.
- Dimensions & Packaging
- 460 square meters
- Tags
- Media interactive space, Media integrated exihibition, Digital installation, National Museum of China
- Production Technology
- In this project, SODA wants to bridge people with space and objects via spatial user experience and interaction in the construction of modern public space.
We researched and customized the media surface to give people a seamless experience in the interaction between physical surface and virtual interface.
We developed a space AR program that adds another layer of virtual space parallel to the physical one, in which visitors can have an extra dimensional experience beyond their everyday cognition, and have an imaginative experience of hyper reality. - Design Challenge
- The challenge of the design is to break the conventional display of cultural and creative products in the store and allow customers to tour the cultural derivatives like an exhibition, converting the sales space into an exhibition space. The products and the island-like display case complement each other, providing a new way to explore the collections of the National Museum.
- Research
- Our team studied and researched important exhibits from different periods at the National Museum and selected seven representative works from them. The ancient texts of the era that they originated are brought together through artistic invention into a long river of words. The final result is a motion graphic image that flows through the led screen in the space of the National Museum.
- Inspiration
- The evolving collection of the National Museum of China contains treasures from Chinese civilization through the ages. The collection includes an ever expanding range from Yin Shang oracle bone to Lunar soil sample, converges into an ever-continuing story of Chinese civilization.
- Project Duration
- The project started in May 2020 and finished in December 2020, and was exhibited in National Museum of China.
- Operation Flow
- Physically, Visitors encounter historic and cultural products along with the flowing shape booths. Virtually, visitors are immersed in the digital flowing river of Chinese characters, which derives from museum collections. SODA interprets Chinese civilization by the contemporary aesthetic vocabulary, initiating a new dialogue on the relationship between history, modern, and people.
Only the participation of people completes the work. Therefore, the exhibition prepared digital souvenirs that can be shared for those who come and explore this new cultural and creative exhibition hall. - Team Members
- Lead Designer: Jiang Yuan and Song Chen
Space & Digital Design Team: He Yue - Image Credits
- Digital Artist: Li Yazhou, Li Ke
Photo Credits: Chen Xiyu
Video: Wang Jiashuai
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