No48 향수 디퓨저는 by Nicolas Boon and Tatiana Garcia

No48 향수 디퓨저는 by Nicolas Boon and Tatiana Garcia is a highly esteemed winner of the very prestigious 2022 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2022

No48 향수 디퓨저는

by Nicolas Boon and Tatiana Garcia

Client: Omecara

A' Design Award 은상 Winner in 패키징 Category

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Colors

The Design

About No48 향수 디퓨저는

오메카라 스튜디오는 광택이 나는 호박이나 해변의 조약돌을 연상시키는 형태를 정의하여 용연향의 전통적인 이미지를 깨뜨렸습니다. 모양은 고체와 액체, 땅과 바다를 연상시키도록 디자인되었습니다. 아이덴티티는 남성적인 사각형 4와 여성적인 둥근 모양의 8이 서로 보완되는 숫자 48이 특징입니다. 타이포그래피 처리로 편안한 경쾌함을 주고, 향수와 같은 색상의 골드 컬러 핫 스탬핑은 용기와 내용물을 연상시킵니다. 반대와 이중성의 미묘한 플레이.

The Recognition

About the A' Design Award 은상

No48 향수 디퓨저는, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. No48 향수 디퓨저는, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. No48 향수 디퓨저는, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The No48 fragrance diffuser combines style and discretion, offering an intense amber fragrance that diffuses through the single black wooden stick. The Omecara studio has created an identity characterised by the number 48, a lettering where the masculine square 4 and the feminine rounded 8 complement each other. The typographic treatment gives a sensation of restful lightness, while the golden hot stamping in the same shade as the perfume delicately combines container and content. The colours of the glass bottle are the opposite of the colour palette used for the packaging.
Dimensions & Packaging: Limited Edition, Packaging: Width 80mm x Depth 80mm x Height 210mm, Bottle: Width 75mm x Depth 75mm x Height 115 mm, 250ml
Tags: Duality, Elegant, Minimalist, Harmonious, Delicate, Feminine/Masculine
Production Technology: Black screen printing on glass, paper: Colorplan white frost paper 350 g/m2, intense black offset printing and Luxor 232 MP hot stamping, protective varnish
Design Challenge: The complexity of this project stems from the fact that the opposites had to be harmoniously combined within the same composition. The precision of the gold hot stamping on the edge of the packaging demanded a high degree of technical skill, it had to be precise without cracking or damaging and create a perfect fit. The packaging had to reflect a certain level of sophistication while being extremely simple.
Research: The Omecara studio has synthesised two natural elements mysteriously linked by their names: ambergris, an animal raw material used in perfumery, and yellow amber, an ornamental resin that owes its name to the Arabic word "anbar", which designates ambergris. The relevance of the project results from a play between opposites: land/sea, masculine/feminine, square/round, solid/liquid, container/content, black/white.
Inspiration: The synthesis of ambergris and yellow amber has resulted in a delicate abstract form that evokes polished amber or a pebble found by the sea, breaking with the traditional image of ambergris. The shape has been carefully designed to evoke solid and liquid, land and sea. The chromatic choice of gold was obvious, embodying on the one hand the colour of amber and on the other the symbolic value of ambergris. The minimalist typographic composition evokes the Zen garden and gives a feeling of lightness and relaxation. A subtle play of opposites and duality.
Project Duration: November 2020 in Luxembourg
Operation Flow: To reinforce the conceptual value of the duality, the golden shape embraces the edge of the packaging in a balanced way. Presented side by side, the packages create a harmonious scenography reconstituting the golden pebble. The chromatic harmony of gold, intense black and white creates a soothing and precise composition.
Patents: Omecara Sarl 2021
Team Members: Nicolas Boon Creative Director
Tatiana Garcia Designer
Image Credits: Photographer Tatiana Garcia 2020