Ximena Ureta의 MontGras Handcrafted 와인 라벨

디자이너 Ximena Ureta의 작품 MontGras Handcrafted 와인 라벨은(는) 매우 권위 있는 2022 A' Design Award 금상의 패키징 디자인 부문에서 탁월한 수상작입니다.

금패키징· 2022

MontGras Handcrafted 와인 라벨

디자이너: Ximena Ureta

클라이언트: MontGras

패키징 부문 A' Design Award 금상 수상작

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MontGras Handcrafted 와인 라벨 소개

몽그라스 핸드크래프티드(MontGras Handcrafted)는 2020년에 수확한 희귀 포도 품종으로 빚은 다섯 종의 칠레 와인을 위해 제작된 와인 라벨 시리즈이다. 각 라벨은 와인메이커의 서명과 빈티지 연도를 서로 다르게 표현한 타이포그래피라는 두 가지 예술 작품을 하나로 결합하며, 공통된 그래픽 라인이 다섯 개의 디자인을 하나로 묶어준다. 라벨은 자기 접착식의 비코팅 내수성 용지에 인쇄되어 시간의 흐름과 자외선에 강한 내구성을 지닌다. 금박, 도무송(다이 커팅), 엠보싱 실크스크린 바니시, 무광 보호 바니시가 마감을 완성하며, 각 병은 왁스 캡슐로 봉인된다.

수상 인정

A' Design Award 금상 소개

MontGras Handcrafted 와인 라벨, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. MontGras Handcrafted 와인 라벨, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. MontGras Handcrafted 와인 라벨, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

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디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: MontGras Handcrafted is a range of very unique wines elaborated on a small scale and with important points of differentiation from other Chilean wines.
The specifications for vines, valleys and winemakers are...
White Wine, Riesling, D.O. Mulchen Bio-Bio Valley by Santiago Margozzini.
Red Wines, Pinot Noir Amaral Vineyard, D.O. Leyda Valley by Adolfo Hurtado, Cinsault D.O. Guarilihue Itata Valley by Alberto Antonini, Carignan D.O. Crucesillas Cauquenes Valley by Carla Dosque, Cabernet Franc Intriga Vineyard D.O. Linderos Maipo Valley by Cristian Correa.
치수 및 패키징: Handcrafted is a label printed on self adhesive, uncoated, water-resistant Wet Strength paper. It is FSC certified, confirming the commitment to use raw materials from forests grown under responsible management. It is resistant to aging and ultraviolet light.
Bordeaux Label Dimension: 10.5 x 8 cm.
Burgundy Label Dimension: 8.5 x 9.7 cm.
Wax capsule.
태그: Etiqueta de vino, packaging, design, label, wine, Rare, arte, Handcrafted, Ximena Ureta, Vino chileno, chilean designer, MontGras
생산 기술: Printed on Fasson Cuvee Mareele White paper 90gr with quadrichromy using digital technology on an HP Indigo 6900 machine and its finishing applications on a Digicon. Folia Gold Matte Luxor MTS 425 with die cut, silkscreen varnish with mechanical relief and Mat UV protection varnish.
디자인 과제: The requirement and challenge was to create five different labels following a unifying graphic line with a box that contains them.
Two pieces of art where merged into each label with the five winemakers signatures and five different typographic games for each number. As result all the labels are highly expressive and boast a great personality to create a serie with a restless, changing, and impetuous graphic for wines made of rare strains from different valleys located in different parts of Chile and harvested in 2020.
연구: There has been a lot of visual research, both in artistic experimentation and in graphic exploration. Countless pieces of art were created, a considerable number of paintings that required the correct fusion to produce tension and movement in each wine label. Each pair of art had to offer the design the certainty that the information on the label would be kept in the same place. All the typographic number games had to be different in a distinguished and integrative way.
영감: MontGras Handcrafted is the consequence of a constant search to create distinctive handmade products with a sense of origin, its a line of unique wines where five prestigious Chilean winemakers chose different valleys to create wines from uncommon, rare and different Chilean grape varieties to surprise consumers with innovative proposals.They are expressive, creative and is the winemakers answer to the passion for wine.
프로젝트 기간: The MontGras Handcrafted packaging began in April and ended in October 2021. Afterwards, we started working on the container box of the five wines. These were worked on from October to January 2022. Both were printed in Santiago de Chile.
운영 흐름: This packaging is currently sold in Chile and is to be sold in the most important markets in which MontGras is present focusing on Asia (China, Korea and Japan). Also, Brazil, the UK, Taiwan, Hong Kong, Vietnam, Denmark, the Netherlands, Germany, Mexico, and Paraguay.
팀원: Art direction and design: Ximena Ureta
Second designer: Francisca Furgones
Art: Ximena Ureta
Box second designer: Paulina Larrain
이미지 출처: Image #1, #2, #3, #4, #5: Jorge Brantmayer.