Art Stroyka Fest 가족축제의 아이덴티티 by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2022 A' Design Award 동상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.
동그래픽· 2022
Art Stroyka Fest 가족축제의 아이덴티티
A' Design Award 동상 Winner in 그래픽 Category
Verified Award Winner
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About Art Stroyka Fest 가족축제의 아이덴티티
축제의 기업 아이덴티티는 공사 중 사용되는 신호 표시를 기반으로 합니다. 주요 색상인 빨간색, 노란색, 녹색은 축제가 열리는 3개 주거단지의 기업 색상과 일치합니다. 건축 마킹의 선은 건축의 주제와 예술의 주제를 하나의 이미지로 결합하여 창의성의 상징인 예술 이젤에 적용됩니다.
The Recognition
About the A' Design Award 동상
Art Stroyka Fest 가족축제의 아이덴티티, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Art Stroyka Fest 가족축제의 아이덴티티, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Art Stroyka Fest 가족축제의 아이덴티티, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The festivals corporate identity is based on the signal markings used during construction work. Its main colors: red, yellow and green correspond to the corporate colors of the three residential complexes that housed the festival. The lines of construction markings are applied to an art easel - a symbol of creativity, combining both the theme of construction and the theme of art in one image.
- Dimensions & Packaging
- Identity of the Festival is easily put on any Print and Outdoor Ads
- Tags
- Tanya Dunaeva, Typographics, Design, The Klen, Dmitry Krasnov
- Production Technology
- Graphic design in Photoshop and Printing for realization
- Research
- The key goal was to find commonality between Festival and the Construction. It was done throufh combining Construction type design and Canvas that represents Art in life
- Inspiration
- The typographic solution is designed in a strict and slightly dry style, reminiscent of signatures on architectural blueprints, which are always more important than the underlaying image. The strictness of the design of the festival, was consciously made as close to the real appearance of the construction site as possible. It is emphasising the idea that there is always a place for creativity even in such serious professions as construction.
- Project Duration
- The project was projected during 2 month in Moscow city and was presented (realized) in Samara city as part of the celebration of the International Children's Day on June 1, 2021
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