Dear 온라인 청첩장 서비스 by Kokochie Inc. is a highly esteemed winner of the very prestigious 2022 A' Design Award 철상 in 웹사이트 및 웹 디자인 Competition Category.

철웹· 2022

Dear 온라인 청첩장 서비스

by Kokochie Inc.

Client: KOKOCHIE Inc.

A' Design Award 철상 Winner in 웹 Category

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Verified Award Winner

Verify Award Status for #129986

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Dear 온라인 청첩장 서비스

Dear는 온라인 청첩장 서비스입니다. 사진, 영상, 문구를 자유롭게 구성하고 신랑·신부의 프로필과 참석 여부 회신 양식까지 담아 청첩장을 제작할 수 있습니다. 종이 청첩장과 달리 Dear로 만든 청첩장은 이메일과 소셜 미디어로 전달되어 신랑·신부와 하객 모두의 시간과 비용, 수고를 줄여줍니다. 또한 Dear는 축의금 사전 결제, 예식장 접수 체크인, 예식 후 감사 인사 전달 등 결혼식의 여러 과정을 온라인으로 지원합니다. 이 서비스는 누구나 간편하게 사용할 수 있도록 설계되었습니다.

The Recognition

About the A' Design Award 철상

Dear 온라인 청첩장 서비스, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Dear 온라인 청첩장 서비스, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Dear 온라인 청첩장 서비스, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Dear" is an online wedding invitation service which can be used to send online invitations by email and social media. Compared to paper invitations, it can reduce time, cost, and effort. Invitations can use original photos or videos and information such as the bride and groom's profile and RSVP forms can also be customized. Thank-you letters are also available to express gratitude to guests. Moreover, many functions exist such as prepayment of wedding gifts, reception for the wedding, and so on.
Dimensions & Packaging: Available in the latest versions of Chrome, Firefox, Safari, iOS and Android
Tags: Wedding, Website, Webdesign, Responsive, Parallax
Production Technology: This website is based on AWS and Laravel. iOS and Android apps are also supported, which was achieved using Xamarin. CreateJS and Three.js were used for the top page and Amazing template to achieve advanced animations.
Design Challenge: Until recently, there was a deep-rooted belief in Japan that it was rude to send wedding invitations not in sealed envelopes. Therefore, web invitations were mostly for casual wedding parties, and designs and functions were simple. However, we put an importance on luxury for prestigious wedding parties. By displaying multiple photos and videos on a full screen and adding effects as viewers scroll, we appeal to the hearts of viewers.
Research: When the service was released in 2014, online invitations were a completely new service in Japan. In order to build a market, we continued to discuss the direction of the service, its design and functions, and have renewed the website. As a result, web-based invitations have become familiar in Japan. By incorporating the opinions of the generation who will hold weddings in the future, we aim to provide a service that delivers a good experience for the bride, groom and their guests.
Inspiration: Among all the preparations for a wedding, one of the most burdensome tasks for the bride and groom is to manage the attendance of guests and to make and mail invitations. Nowadays web and smartphone technology is getting better and better, so we thought that the burden on the bride and groom can be reduced by using these technologies. Not only do we reduce the burden, but also improve their relationship with their guests by taking advantage of the unique benefits of web-based invitations.
Project Duration: The service started in September 2014 in Japan.
Operation Flow: When accessing the top page, the animation which attracts visitors appears. Animation can be skipped when annoying. From the top page, you can access various pages that show information such as features of this service, designs of invitations, and so on. After you register, you can use the service and make invitations.
Patents: Trademark 2019 Trademark Holder.
Team Members: Director: Kyuichi Itoshima
Director: Yasuharu Kobayashi
Director: Sayaka Nakagawa
Director: Saki Ueda
Creative Director: Mariko Amano
Designer: Takaaki Okada
Designer: Satsuki Matsuoka
Designer: Sachiyo Ueda
Architect: Nozomu Sekine
Architect: Shohei Kodaka
Architect: Susumu Kariya
Architect: Rieko Kanai
Architect: Ritsuki Hatanaka
Image Credits: Image #1,2: Studio Firma/Stocksy - stock.adobe.com
Image #3: Nastya Dubrovina,AlexMaster - Shutterstock.com
Image #4: Kseniya Ivanova,Gerhardus Kotze,Halfpoint,Olga Zakharova- Shutterstock.com
Image #5: MooNoi_Amphol - Shutterstock.com