Bund Villa 판매 센터 by GND Design Group is a highly esteemed winner of the very prestigious 2022 A' Design Award 동상 in 인테리어 공간 및 전시 디자인 Competition Category.

동인테리어· 2022

Bund Villa 판매 센터

by GND Design Group

Client: GND N+ Design and Fenhom Design

A' Design Award 동상 Winner in 인테리어 Category

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The Design

About Bund Villa 판매 센터

번드 빌라(Bund Villa)는 중국 후저우에 위치한 면적 1,048제곱미터의 판매 센터이다. 인테리어 디자인은 식물의 성장과 밤에 나비가 움직이는 모습에서 영감을 얻었다. 산, 서예, 차(茶), 그림이라는 지역적 요소를 여백과 경관의 지형을 통해 재해석했다. 밝은 색조의 워시드 우드 가구에 크리미 화이트와 오렌지 톤을 결합했다. 흔한 재료를 비관습적인 방식으로 사용하여, 장식보다는 분위기를, 과잉보다는 단순함을 지향했다. 이 공간은 전시와 체험, 그리고 공유의 장으로 기능한다.

The Recognition

About the A' Design Award 동상

Bund Villa 판매 센터, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Bund Villa 판매 센터, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Bund Villa 판매 센터, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case marks the transformation of the sales center to a future community. Having reflected on how everything grows under the night, the designer contrasts the beauty under the night and that under the sun and integrates them in the case. Through the beauty of life in "butterflies" and "plants", the case unfolds the possibility of life and freedom, to show the other side of time and space, present multiple functions and unique styles of space, and meet the needs of setting topics, display, experience and sharing.
Dimensions & Packaging: The area of this project is 1048 sqm.
Tags: Sales Office, Flora, Bamboo, Art, Life
Production Technology: The designer uses common materials in unconventional creation, which favors atmosphere over decoration, details over craft, simplicity over superfluity, and new over old, presenting a good spatial state in the simplest and most direct way.
Design Challenge: The designer grafted the design concept on the functionality of the sales office, which is a breakthrough and a difficult point, and the whole design concept is rather abstract and unprecedented, and is a project that converts abstract thinking into reality.
Research: Responding to the country's concept of sustainable development for green indoor air quality, the designer, bearing in mind the nature of the project, adopts the new mode of "pre-evaluation plus pre-treatment". In line with the pre-evaluation of Mooney equation and color phase analysis, the project carries out quantitative pollution prevention and control in the whole process of the decoration and operation, which controls the overall indoor air pollution risk, and greatly reduces the costs of materials, labor and time.
Inspiration: This project is inspired by the thinking of the growth of everything under the night, seeds growing, flowers blooming, butterflies fluttering, snails foraging ...... Through the beauty of life of "butterflies" and "plants", the designer will develop the interpretation of life and freedom, so as to achieve the liberation of thought and personality, and then show the other side of time and space, making the tension of life more and more fascinating.
Project Duration: The project started in December 2020 in Huzhou and finished in April 2021 in Huzhou.
Operation Flow: Starting from the local feature of the project, and with the elements of "mountain, calligraphy, tea and painting", the case applies the negative space and landscape topography to interpret the tranquil, peaceful way of life of Huzhou. The style of the plant system is mainly presented with light-color washed wood series furniture, which is matched with clean creamy white and large saltatory orange colors, adding flowing colors and sense of vitality to the space. The interaction between the plants and the light and shadow makes the space imbued with a sense of vitality and air.
Team Members: Ning Rui
Xu Shanshan
He Ning
Image Credits: Image #1: Photographer Yan Ming and Tan Xiao, Bund Villa, 2021.
Image #2: Photographer Yan Ming and Tan Xiao, Bund Villa, 2021.
Image #3: Photographer Yan Ming and Tan Xiao, Bund Villa, 2021.
Image #4: Photographer Yan Ming and Tan Xiao, Bund Villa, 2021.
Image #5: Photographer Yan Ming and Tan Xiao, Bund Villa, 2021.