Toji 캔들 박스 by Xiaoman Fu is a highly esteemed winner of the very prestigious 2022 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2022

Toji 캔들 박스

by Xiaoman Fu

Client: 3Dollar Design Studio

A' Design Award 은상 Winner in 패키징 Category

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Verified Award Winner
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Colors

The Design

About Toji 캔들 박스

Toji는 캔들을 위해 개발된 패키지 박스이다. 박스 전면에 적용된 아치형 컷아웃은 내부 일러스트레이션의 노출 면적을 넓혀, 박스를 열기 전에 이야기의 일부를 미리 엿볼 수 있도록 한다. 박스는 1000그램 판지로 제작되었으며, 무광 마감과 상단의 엠보싱 가공, 내부 일러스트레이션에 금박 스탬핑이 적용되었다. 주요 색상은 채도가 낮은 블루, 핑크, 옐로, 오렌지 브라운으로, 각기 다른 이야기에 따라 선정되었다. 박스는 상단에서 열리며, 캔들은 하부에 안치된다. 각 박스의 규격은 100 × 100 × 120밀리미터이다.

The Recognition

About the A' Design Award 은상

Toji 캔들 박스, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Toji 캔들 박스, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Toji 캔들 박스, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This unique box was developed for the candles. In order to connect the outside of the box with the illustration inside better, arc cutting was made on the front to increase the visible area inside. The visible part is equivalent to the preview part, presenting the story to the viewer in a more hierarchical way. The frosting process was used to make the box, to make it more quality. According to different stories, the main colors are low saturation blue, pink, yellow and orange-brown, which achieve a higher effect in hand feeling and vision.
Dimensions & Packaging: Width 100mm x Depth 100mm x Height 120mm
Tags: Candle,Package,Label,Box,Brand Identity
Production Technology: The box is made by 1000g cardboard with raising process on top and gold stamping in the interior illustration
Design Challenge: The hardest part of the project was modeling the boxes, because there wasn't a familiar model of box in the market, the team need to make the blueprint of the box and keep modeling and fixing until the boxes can be produce by the factory.
Research: The project was began with the idea to develop a series of boxes for candles that are special, unique and different from what consumers can get in the current market. A mixed research was used during the project, the team went to several malls' candle sections to observe consumers' taste of purchases. Online researches was processed during the beginning of the project, the result showed that consumers would prefer to purchase candles from famous brands rather than cheap products when the packagings are familiar. According to the research, a large number of candles’ packaging are familiar, some products only have normal boxes and logos on them. The team wanted to become a game changer to break the packaging balance in the market, the boxes of Toji was self-developed by the members in the team. After the researched was made on the boxes in the market, the Toji boxes went though designing, modeling and sampling and finally became what it looks like in the final.
Inspiration: Toji was inspired by the Карачун Day of the Magyar people. This day has the shortest day time and the longest shadow time. The ancient Turkic people would gather together and light a huge bonfire to celebrate the end of the long cold night, and also through flames. The warmth overcomes the long cold night. Therefore, the sundial is used as the brand logo. The design theme of the packing boxes is humanity. The four stories represent courage, trust, eternity and love.
Project Duration: The project started in June 2021 and finished in September 2021 in Xiamen.
Operation Flow: The Toji candle boxes are opened on the top, and the candle itself is nicely place in the bottom part of the box. Each illustration was customized by the stories from the Toji series. The products become "live" and unique products due to the stories came with them. consumers can read the letters and watch illustrations to get to know the story behind each flavor.
Team Members: Creative Director: Xiaoman Fu
Illustrator: Cyan Hong
Image Credits: Image credit: Moon Away Studio / Petrel