Gregory Donut 도넛 패키징 by Stora Enso China Packaging is a highly esteemed winner of the very prestigious 2022 A' Design Award 동상 in 패키징 디자인 Competition Category.
동패키징· 2022
Gregory Donut 도넛 패키징
Client: Stora Enso China Packaging
A' Design Award 동상 Winner in 패키징 Category
Verified Award Winner
Verify Award Status for #130936The Design
About Gregory Donut 도넛 패키징
그레고리 도넛(Gregory Donut)은 테이크아웃 식품으로 판매되는 도넛을 위한 종이 기반 패키지 디자인이다. 눈에 보이는 모든 종이는 식품 접촉 등급 소재를 사용했다. 슬리브는 고강도 FBB 종이로 제작되었으며, 잉크를 보호하는 수성 무광 바니시로 코팅하고 식품용 대두 잉크로 인쇄했다. 90도 회전 구조를 적용해 포장 작업자가 상자를 신속하게 조립할 수 있으며, 덕분에 패키지를 평평한 상태로 운송할 수 있다. 상자 하나에는 도넛 여섯 개가 담기고, 두 가지 크기의 슬리브 손잡이는 여섯 개 또는 열두 개 포장에 각각 적합하다. 도넛과 밀 일러스트레이션이 어우러진 네이비 블루 그래픽은 선원 문화를 연상시킨다.
The Recognition
About the A' Design Award 동상
Gregory Donut 도넛 패키징, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Gregory Donut 도넛 패키징, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Gregory Donut 도넛 패키징, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Gregory donuts tenets are pays attention to all small details and bring healthy life to the modern people. Healthy low sugar, whole wheat bread base go with handmade elaboration, make everyone can enjoy healthy and exquisitely food conveniently. All the objectives about the graphic design, convenient structure design and 100% paper-base packaging materials recipe are to echo the brand idea.
- Dimensions & Packaging
- Outer box size: 200mm L x 154mm W x 85mm H
Forming size (6 in 1): 201mm L x 155mm W x 86mm H(without handle)
Forming size (12 in 1): 201mm L x 155mm W x 172mm H(without handle)
Well-suited Retail take-away Packaging - Tags
- Donuts packaging, Sustainable packaging, Convenient packaging, Take-away food, Sailor culture
- Production Technology
- All visible paper are food contact grade materials.
Sleeve are made by FBB paper with high tenacity, to meet the strength requirement, coated with water base high abrasion matt varnish to achieve the function of ink protection.
Printed by food grade soy ink.
Patent 90 degree rotational structure design achieved rapidly packing and flat delivery format. - Design Challenge
- Regarding the brand communication requirements, the biggest challenge is how to bring the healthy brand idea to buyers directly with a minimalist graphic design.
Regarding the structure and material recipe, the biggest challenge are to achieve the rapid packing process with good cost control and food grade requirements. - Research
- In 1947, a captain by the name of Hanson Gregory drove his boat in a voyage. Because of the violently shake cause by the wave and wind, he found that he can not eat his bread when driving. To overcome this situation, he had an inspiration to cut a hole in the middle of his buns and string them in the banner beside the helm. That is where donuts comes from.
This design can completely reflect the brand tenet: detail oriented, healthy life and poetic sailor culture. - Inspiration
- Design elements derived from Gregory captain experience. Navy blue, spary white coordinate Donuts and wheat illustration, against wheat brown, bring healthy and poetic sailor culture to the everyone. Rotational forming motion seem to be operating rudder, sail towards the distant horizon with ideal.
- Project Duration
- The project started in January 2021 and launched in March 2021 in Dongguan, Guangdong Prov, China.
- Operation Flow
- All the manufacturing processes are full automated and transported to bakery in flat format. The packer can rotate the inner part 90 degree to forming and finish the packing process rapidly and conveniently. Each box can contain 6 pieces of donuts. Depends on different buying demand, there are two different size of sleeve handles to choose from, which can meet 6 pcs or 12 pcs packaging form.
- Patents
- Structure utility model patent copyright belongs to Stora Enso China Packaging
- Team Members
- Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Qinwu Zhao
Graphic Manager: Hong Zheng
Graphic Designer: Yueying Chen
Structure Designer: Zhiping Li
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