Tang Dynasty Mizao Golden Top 주류 패키지 디자인 by Zhu Hai and Wang Huan

Tang Dynasty Mizao Golden Top 주류 패키지 디자인 by Zhu Hai and Wang Huan is a highly esteemed winner of the very prestigious 2022 A' Design Award 동상 in 패키징 디자인 Competition Category.

동패키징· 2022

Tang Dynasty Mizao Golden Top 주류 패키지 디자인

by Zhu Hai and Wang Huan

A' Design Award 동상 Winner in 패키징 Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Tang Dynasty Mizao Golden Top 주류 패키지 디자인

'당대 미조 금정(唐代密造金頂)'은 프리미엄 중국 백주를 위한 패키지 디자인이다. 황금빛 병마개는 당나라 궁전의 황금 지붕에서 영감을 얻었다. 병 몸체는 당대의 도자 제작 기법을 따라 무연유(無鉛釉)를 입힌 연마 세라믹으로 제작되었다. 칠보(클루아조네) 색채와 궁정 장식 문양이 몸체를 감싸고, 연꽃과 함께한 상서로운 학 그리고 사신수(四神獸) 문양이 그려져 있다. 둥근 형태는 손바닥에 알맞게 감기며, 속이 빈 상부는 마찰력을 더해 마개를 손쉽게 열 수 있도록 한다.

The Recognition

About the A' Design Award 동상

Tang Dynasty Mizao Golden Top 주류 패키지 디자인, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Tang Dynasty Mizao Golden Top 주류 패키지 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Tang Dynasty Mizao Golden Top 주류 패키지 디자인, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Datang Mizao Golden Top is a premium liquor centered on the Tang Dynasty culture. Echoing its name, the bottle cap is golden, inspired by the golden top of the palaces in the Tang Dynasty. The bottle body is made by the Tang pottery making technique and conveys the architectural culture and liquor culture of the Tang Dynasty. Cloisonne is used throughout the bottle body. The color, combined with the palace decorative painting pattern, boasts Tang cultural charm and collection value.
Dimensions & Packaging: 180mm x180mm x200mm
Tags: Liquor Packaging, Golden Top, Liquor Culture of the Tang Dynasty, Cloisonne Color, Liquor Jar of the Tang Dynasty.
Production Technology: The bottle body, derived from the liquor jar of the Tang Dynasty, is made of elaborately polished ceramic body and lead-free glaze, which is environmentally friendly and harmless to humans. The bottle body is decorated with colored drawings of Auspicious Cranes Playing with Lotus and Four Sacred Animals, which represents peace and auspiciousness.
Design Challenge: How to combine Chinese liquor culture and the majestic palaces of the Tang Dynasty, and how to express it by modern approaches are two difficulties in designing the products. The hollowed-out top of Datang Mizao Golden depicts momentum of the golden top of palace, putting existing liquor packaging centered on trendy design into the shade. It contributes to inheriting and carrying on traditional culture as well as offering a chance for users to learn about Chinese liquor culture.
Research: In terms of drinking liquor, it is more spiritual than material. In addition to slaking your appetite, it is also ultimate taste and inheritance of life aesthetics and liquor culture.
Traditional liquor packaging can not strike a balance between appearance design and cultural deposits, and can not cater for the aesthetics and tastes of Chinese customers. There lacks a liquor packaging that boasts both aesthetics and cultural deposits.
Inspiration: The brewing technique and traditional liquor culture of the Tang Dynasty had a profound impact on nowadays. The majestic palaces were also landmarks of Chinese architecture history. This product was inspired by the golden top of palaces in the Tang Dynasty. Golden Top means the highest and noblest, through which our brand wishes to respond to the spiritual demands of customers and carry on Chinese liquor culture. Also, it is our expectation to lead the industry.
Project Duration: It was developed in Chengdu from December 2020 to May 2021, and was unveiled nationwide in August 2021.
Operation Flow: Its rounded body is designed in line with ergonomics to perfectly fit the shape of palm, which is easy to pick up and firm in hand. The hollow top can increase the friction when users open the bottle cap, so it can be opened conveniently.
Team Members: Hai Zhu
Huan Wang