Viktoriia Korytina의 Kind Tea is a Charitable Project 차 패키지 디자인

디자이너 Viktoriia Korytina의 작품 Kind Tea is a Charitable Project 차 패키지 디자인은(는) 매우 권위 있는 2022 A' Design Award 철상의 패키징 디자인 부문에서 탁월한 수상작입니다.

철패키징· 2022

Kind Tea is a Charitable Project 차 패키지 디자인

디자이너: Viktoriia Korytina

패키징 부문 A' Design Award 철상 수상작

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사이트 방문 A' Design Award에서 보기 보도 자료 수상 배지

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Kind Tea is a Charitable Project 차 패키지 디자인 소개

카인드 티(Kind Tea)는 자선 프로젝트를 위해 판매되는 천연 차 제품군의 패키지 디자인이다. 이 차는 뒤센 근이영양증을 앓고 있는 두 소년이 직접 만들며, 판매 수익금은 이들의 재활 치료 기금으로 사용된다. 패키지에는 어린 시절의 즐거움을 담아낸 다채로운 캐릭터가 표현되어 있다. 세 가지 맛은 각각 세 가지 색상 구성으로 구분되어 있어 종류를 쉽게 알아볼 수 있으며, 모든 맛에는 겨울 버전도 마련되어 있다. 형태는 100×180밀리미터 라벨이 부착된 50그램 소포장 파우치이다. 소년들이 직접 포장 작업을 하기 때문에 생산과 조립 과정은 간단하고 경제적으로 설계되었다.

수상 인정

A' Design Award 철상 소개

Kind Tea is a Charitable Project 차 패키지 디자인, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Kind Tea is a Charitable Project 차 패키지 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Kind Tea is a Charitable Project 차 패키지 디자인, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

디자인 비하인드

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디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
치수 및 패키징: Format: Sachet with label

50 g

100 mm x 180 mm
태그: charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
생산 기술: In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
디자인 과제: The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
연구: Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.

But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.

We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.

Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
영감: To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
프로젝트 기간: We joined the project in January 2021 and the guys still work for now
운영 흐름: But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.

The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future!
특허: No information
팀원: Vita Korytina
Alena Beseda
Oleksandra Dontsova.
이미지 출처: This project was made by our in-house team of Wishnia agency.