Mao Xin Tea House 비주얼 아이덴티티는 by ChingYu Liu

Mao Xin Tea House 비주얼 아이덴티티는 by ChingYu Liu is a highly esteemed winner of the very prestigious 2022 A' Design Award 철상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

철그래픽· 2022

Mao Xin Tea House 비주얼 아이덴티티는

by ChingYu Liu

Client: BlackLiuStudio

A' Design Award 철상 Winner in 그래픽 Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mao Xin Tea House 비주얼 아이덴티티는

Mao Xin 찻집은 동양 차의 아름다움과 문화를 끌어내기 위한 것이었습니다. 특히 하나의 뿌리마다 두 개의 잎이 있는 이 차 특산품입니다. 그들이 그것을 지역 차 문화와 결합할 때 많은 플롯이 일본식 암석 정원과 유사한 원형 방식으로 설정되기 때문에 그것을 선 문화와 연결하는 것은 매우 쉽습니다.

The Recognition

About the A' Design Award 철상

Mao Xin Tea House 비주얼 아이덴티티는, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Mao Xin Tea House 비주얼 아이덴티티는, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Mao Xin Tea House 비주얼 아이덴티티는, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo design was meant to bring out the beauty of oriental tea and its culture. In particular this teas specialty which is two leaves to every one root. When you combine that with the local tea culture it is very easy to connect it with the zen culture as many of plots are set out in a circular manner similar to a Japanese rock garden.
Dimensions & Packaging: Sealing Sticker : Height10mm x Width145mm
Front sticker : Height75mm x Width175mm
Bottle : Width75mm x Depth 35mm x Height165 mm
Tags: Brand, logo design, Visual Communication Design, Tea culture, Tea brand, integration
Production Technology: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Visual Communication Design
Design Challenge: Finding the right design to attract the attention of a younger generation of new users.
Research: Mao Xin Tea House was first construction in 1928 during the Japanese colonial period. It is a place that is Japanese designed where people can drink tea, learn to roast tea leaves, admire the local tea fields, and learn about tea culture. Which is why i felt that using Japanese inspired designs would help bring out the natural beauty of the surrounding area and architecture.
Inspiration: The Mao Xin tea house has produced four generations of tea farmers here in Taiwan. The Tseng family have been growing tea all the way from the Japanese colonial era to this day. The entire family has a very deep emotional connection to the local culture especially that involving tea and its Zen. It is an aspiration for the entire family to be able to continue passing this on to future generations.
Project Duration: The project started in Mar 2018 in Taiwan and finished in Sep 2018 in Taiwan.
Operation Flow: The logo can be used on many different types of packaging also in many places around the interior or even exterior of the store. Places could include cups, business cards, the store sign, menus or a pop up event. This will help create brand recognition.
Team Members: ChingYu-Liu
Image Credits: ChingYu-Liu, 2021.