Memory of Jiangnan 포스터 by Yi Wu and Yanghua Yao is a highly esteemed winner of the very prestigious 2022 A' Design Award 철상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.
철그래픽· 2022
Memory of Jiangnan 포스터
Client: Seoul National University of Fine Arts
A' Design Award 철상 Winner in 그래픽 Category
- 10,850
- Verified Award Winner
- Verify Award Status for #132760
The Design
About Memory of Jiangnan 포스터
《강남의 기억(Memory of Jiangnan)》은 중국 전통 시를 모티프로 한 포스터이다. 갑골문과 전서(篆書)의 조형적 특징을 차용하여 이를 명료한 그래픽 형태로 단순화하였다. 전통적 요소를 그래픽으로 변환하고 해체·재구성하였으며, 글자 형태에는 입체적인 실험을 적용하였다. 포스터는 디지털 인쇄로 제작되었으며 크기는 70×100센티미터이다. 강남 문화와 한자, 그리고 고전 시가가 지닌 매력을 국제적인 관람객에게 전달하고자 하는 의도를 담고 있다.
The Recognition
About the A' Design Award 철상
Memory of Jiangnan 포스터, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Memory of Jiangnan 포스터, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Memory of Jiangnan 포스터, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Memory of Jiangnan is a traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script, and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
- Dimensions & Packaging
- 70*100cm
- Tags
- poster，Jiangnan cultural
- Production Technology
- Digital printing
- Design Challenge
- The decomposition and reconstruction of Jiangnan cultural elements
- Research
- "Everyone says Jiangnan is good."The memory of Jiangnan is traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
- Inspiration
- "Everyone says Jiangnan is good." Jiangnan is the most beautiful image under the pen of the poet and the nostalgia in the heart of the Chinese literati. And Jiangnan culture is the most humanistic charm and aesthetic spirit of Chinese culture is the most poetic, graceful chapter of the Chinese dream.
- Project Duration
- The project started in April 2021
- Team Members
- YI WU
YANGHUA YAO
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