Marathon T-Shirt 그래픽 아트는 by Chika Kakazu

Marathon T-Shirt 그래픽 아트는 by Chika Kakazu is a highly esteemed winner of the very prestigious 2022 A' Design Award 철상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

철그래픽· 2022

Marathon T-Shirt 그래픽 아트는

by Chika Kakazu

Client: Chika Kakazu

A' Design Award 철상 Winner in 그래픽 Category

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Verified Award Winner

Verify Award Status for #133545

View at A' Design Award Press Release Award Badge

Colors

The Design

About Marathon T-Shirt 그래픽 아트는

마라톤 선수들을 위한 무료 서비스로 오리지널 아이콘을 디자인하여 열전사 라벨로 제공하여 도쿄의 한 카페에서 세상에 하나뿐인 맞춤형 티셔츠를 제작하였습니다. 전 세계 러너들에게 기억에 남을 선물로 만들기 위해 후지산, 일본 지도, 종이접기, 러닝화, 마라톤 선수와 같은 일본과 마라톤 테마에 아이콘을 반영했습니다.

The Recognition

About the A' Design Award 철상

Marathon T-Shirt 그래픽 아트는, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Marathon T-Shirt 그래픽 아트는, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Marathon T-Shirt 그래픽 아트는, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To design original icons & create one of a kind T-shirt for the marathon runners as a complimentary gift service at a cafe in Tokyo, Japan. (all of the marathon attendees get T-shirts and they can apply the target/or finish time and icons of their favorite selections to their T-shirts.) The purpose of this T-shirt customization event is to create a special reward for marathon runners, and to increase the awareness of the cafe.
Dimensions & Packaging: Each icon size is approximately around 30-40mm width/height.
Tags: Icons, Design, T-shirt Design, Graphic Design
Production Technology: The designs were made in Adobe Illustrator and Adobe Photoshop. All of the icons are created as a shimmer/metallic heat transfer labels so that we could apply these heat transfer labels to the T-shirt at the event.
Design Challenge: Many Japanese brands are creating lots of Japan-theme designs to attract global tourists, so it was very challenging not to be the same designs/styles that have been released already.
Research: First, I researched the keyword of Tokyo and Marathon, then came up with 3 different concept ideas (Mini Lifestyle, Minimal Japan, and Pixel Japan).
Inspiration: I tried to keep consistent with the concept of marathon, runner, and Tokyo in this minimal icons. All of the icons had to relate to these 3 concepts.
Project Duration: Proposal submitted in Feb 13th, 2019, and executed the event in Feb 28 - March 4th, 2019 in Tokyo, Japan.
Operation Flow: Marathon runners were not only coming from Japan, but also worldwide. To be able to make the design attractive for global marathon runners, I focused on the the design as simple yet intelligible as possible.
Team Members: Designer: Chika Kakazu
Designer: Krisakorn Tantitemit