금 패키징 · 2022
Xi Jiu Hanmi 주류 패키지 디자인
by Heng Luo
- A' Design Award 금상 2022 in 패키징
- CLIENT: Laboratory and Hopeful
- Estimated Number of Design Views: 53,565
- Verification code 8437E86B73 · Verify this award
Colors
About Xi Jiu Hanmi 주류 패키지 디자인
시지우 한미(Xi Jiu Hanmi)는 중국 백주를 위한 패키지 디자인이다. 병은 일반적인 원형 병 대신 팔각형 구조를 채택했다. 마개의 형태는 한나라 궁궐의 누각에서 착안했으며, 몸체는 쌍묘(雙卯) 옥 장식을 참조했다. 병 어깨 부분에는 청룡, 백호, 주작, 현무 등 사신수 일러스트레이션이 새겨져 있다. 병은 고급 무광 스프레이 유리로 제작되었다. 상자는 검정, 금색, 짙은 붉은색으로 엠보싱 및 열박 가공되었다. 이 디자인은 한나라 궁정 문화를 반영한다.
About the A' Design Award 금상
Xi Jiu Hanmi 주류 패키지 디자인, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Xi Jiu Hanmi 주류 패키지 디자인, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Xi Jiu Hanmi 주류 패키지 디자인, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.
Press Kit
- Unique Properties
- Xijiu·Hanmi bottle is based on oriental aesthetics to inherit the secret recipe of Han dynasty royal court. The design uses the graph implication to give people mental hint, such as the elements of ShuangMao, four sacred animals in Han dynasty, Han dynasty palace tower, royal palace decoration, etc. to express the nobleness of Han dynasty. Combined with the dark red and luxurious gold color, it expresses the comprehension and explanation to the best Chinese Baijiu of Han dynasty.
- Dimensions & Packaging
- The bottle abandons the packing way of circle bottle for Chinese Baijiu but using octagon structure and Han dynasty element for better interpretation of the royal palace culture of Han dynasty and the efficacy of Hanmi Jiu.
- Tags
- Liquor packaging, oriental aesthetics, royal secret recipe, packaging design
- Production Technology
- The bottle body is made of high-grade matte sprayed glass, and the box packaging adopts the typical lacquerware color scheme of the Han Dynasty and hot stamping and concave-convex craftsmanship, which highlights its magnificence and elegance.
- Design Challenge
- The bottle-shoulder of the Hanmi bottle is designed with classic Han Dynasty illustrations: left Azure Dragon, right White Tiger, front Vermilion Bird, and back Black Tortoise and patterns of four Chinese medicinal material to inherit and continue the secret recipe of the Han Dynasty.
- Research
- Research type: visual packaging design;
Research goal: to better present the efficacy of Hanmi Jiu;
Research direction: the integration of liquor culture and palace culture of Han Dynasty;
Research methods: online data, classics book, fieldwork and interview;
Social influence: It not only conveys the charm of oriental aesthetics, but also inherits the court culture of the Han Dynasty, and at the same time better explains the efficacy of Hanmi Jiu. - Inspiration
- The bottle cap design is from Han dynasty palace tower, the bottle body design is from ShuangMao jade ornament, with the patterns of 4 sacred animals in Han dynasty. The surface choose black and gold color as main color with dark red and luxurious gold color as decoration, the whole appearance is classic and graceful.
- Project Duration
- The project started in September 2020 in Jingdezhen and finished.
- Operation Flow
- The Hanmi bottle fully expresses the sense of time and mystery of Han dynasty through its design element, color matching and craftsmanship. The box body is embossed with the Han Dynasty’s palace patterns and the word HANMI is well integrated into the bottle shape pattern. The whole package box is like a treasure box of the Han Dynasty, bringing a wonderful visual experience to users.
