Original Tea Capsule 차 캡슐 패키지 by Beijing Xiaoguan Cha Company Limited

Original Tea Capsule 차 캡슐 패키지 by Beijing Xiaoguan Cha Company Limited is a highly esteemed winner of the very prestigious 2022 A' Design Award 철상 in 패키징 디자인 Competition Category.

철패키징· 2022

Original Tea Capsule 차 캡슐 패키지

by Beijing Xiaoguan Cha Company Limited

Client: Beijing Xiaoguan Cha Company Limited

A' Design Award 철상 Winner in 패키징 Category

13,894

Verified Award Winner

Verify Award Status for #134170

View at A' Design Award Press Release Award Badge

Colors

The Design

About Original Tea Capsule 차 캡슐 패키지

오리지널 티 캡슐(Original Tea Capsule)은 Cteao 차 추출 기기를 위해 디자인된 차 패키지이다. 외형은 찻잎과 잎맥의 형태를 따르며, 패키지 색상은 각각 하나의 차 종류를 나타낸다. 실링 필름에 적용된 비가시성 도트 매트릭스를 통해 기기가 내부의 차를 인식하고 그에 적합한 추출 방식을 선택한다. 내부 구조는 물을 네 개의 유로로 나누어 찻잎이 충분히 우러나고 여러 차례 추출되도록 한다. 질소 충전과 상하부의 알루미늄 필름이 찻잎을 보호한다. 캡슐의 크기는 82 x 54 x 28밀리미터이다.

The Recognition

About the A' Design Award 철상

Original Tea Capsule 차 캡슐 패키지, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Original Tea Capsule 차 캡슐 패키지, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Original Tea Capsule 차 캡슐 패키지, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The capsule tea packaging is specially designed for CTEAO Tea Machine. Thanks to its inner design, users can take more smooth and flowery tea. The capsule tea packaging stands out from other traditional tea packages and is easier to use.
Dimensions & Packaging: 82 mm x 54 mm x 28 mm
Production Technology: The capsule uses invisible dot matrix recognition technology, which can identify varied tea packages and select the most suitable tea-making plan. The package can well protect and preserve inner tea leaves via nitrogen-filled packaging The package applies the aluminum sealing film at the bottom and top. By adapting its material-pressing force and times according to various types of tea leaves, the self-developed multi-head weighers can precisely put tea leaves into package without damaging.
Design Challenge: The key challenge is to make the tea leaves fully soaked. Hence, the internal design applies the head cover so that water spouts can reach to the interior packaging and fully soak tea leaves. Also, the pressurized extraction structure can press and extract internal tea leaves for many times, which can allow users to enjoy high-class tea.
Research: This product covers 6 major tea categories in China, with a selection of 12 world-renowned Chinese teas. They are Jin Jun Mei tea, Kung Fu black tea, Long Jing tea, Bi Luo Chun tea, Huangshan Mao Feng tea, Da Hong Pao tea, Iron Guanyin tea, White Peony tea, Pu Er tea, Jasmine tea, Lao Shou Mei tea. We are devoted to providing a high-quality lifestyle for them, making it easy for more people to taste the health and flavor of Chinese tea.
Inspiration: Its overall design simulates the shape of leaves and their veins. Each package color is related to a kind of tea leaves. The invisible dot matrix on the package seal can help CTEAO Tea Machine quickly recognize different tea packages. The interior patented structure can realize tea diversion and extraction for many times, delivering well-made and high-class tea to users.
Project Duration: Beijing, from 2018 to Feb 2022
Operation Flow: Open the tea machine cover and put the tea capsule in. The tea machine can recognize different tea leaves through the dot matrix design at the top of the packaging. The spraying head cover divides the water into four channels so that the tea leaves can be fully sprayed and infiltrated.
Team Members: Project Leader: Bing Han
Head of Marketing: Lei Ma
Industrial Designer: Xing Zhang
Packaging Designer: Na Chen
Head of Development: Zhou Yongzhuo
Product Manager: Chen Xiujuan
Head of tea research and development: Zheng Huicong
Test Engineer: Peng Mao