My Moonfly 선물 상자 by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award 은상 in 패키징 디자인 Competition Category.
은패키징· 2022
My Moonfly 선물 상자
by ShenZhen XiShang Boutique Packing Co., Ltd
Client: ShenZhen XiShang Boutique Packing Co., Ltd
A' Design Award 은상 Winner in 패키징 Category
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- Verified Award Winner
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The Design
About My Moonfly 선물 상자
마이 문플라이(My Moonfly)는 중추절에 선보이는 월병을 위해 디자인된 선물 상자이다. 다층 입체 종이 조각 기법으로 누각과 전각을 구현하여 중국 신화 속 월궁(月宮)의 모습을 표현했다. 달 내부의 조명이 조각된 여러 겹을 통과하며 빛과 그림자의 변화무쌍한 패턴을 만들어낸다. 상자에는 월병 6개와 포크 및 나이프가 담긴 케이스가 들어간다. 친환경 종이를 사용했으며 엠보싱과 금박 가공을 적용했다. 크기는 242 × 242 × 75밀리미터로, 선반이나 테이블 위에 불이 켜진 장식품으로 보관할 수 있다.
The Recognition
About the A' Design Award 은상
My Moonfly 선물 상자, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. My Moonfly 선물 상자, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. My Moonfly 선물 상자, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a Mid-autumn moon cake gift box, which presents the Moon Palace in Chinese traditional mythology. The gift box applies a multi-layered 3D paper carving technique to elaborately carve the details of pavilions and palaces. There is a light in the moon, which will beam through the 3D paper carving graphics on the side to display the changes of light and shadow. It offers a subtle yet sentimental experience that highlights the festive air.
- Dimensions & Packaging
- 242x242x75mm
- Production Technology
- It adopts 3D paper carving and eco-friendly paper material. It applies special paper with embossing and gold stamping techniques to perk up.
- Design Challenge
- The difficulty lies in how to differentiate this packaging from others. The designers select the brand-new illustration and outstanding interactive experience. When the light is on, the light beams through the paper carving graphics to show the interaction between light and shadow.
- Research
- The Moon Palace is the palace in the moon according to Chinese mythology. Against the backdrop of the popularity of the Chinese retro style, the young generation adores these elements. The illustration showcases the designers’ imagination of the Moon Palace, by which the designers hope users can get together and reunite at the Mid-Autumn Festival. Thus, this gift box promotes the traditional culture during its selling.
- Inspiration
- It was inspired by paper carving, an artistic expression based on the light that shows the virtuous interaction between tradition and fashion. The illustration design, derived from Chinese traditional poems, expresses the longing for the Moon Palace and the craving for the reunion.
- Project Duration
- This product was started in Shenzhen, China in June 2020, and was finished in Shenzhen, China in July 2020.
- Operation Flow
- Users firstly open the lid and take out the six moon cakes and a box containing forks and knives. Then, users can switch on the light and place the gift box on bookshelves or tables for decoration.
- Team Members
- Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Tengfei Hu
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