Zhu Xixi 선물 상자는 by Jin Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award 철상 in 패키징 디자인 Competition Category.

철패키징· 2022

Zhu Xixi 선물 상자는

by Jin Zhang

Client: Wuhan Sanbu Brand Design

A' Design Award 철상 Winner in 패키징 Category

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Verified Award Winner
Verify Award Status for #134487

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Colors

The Design

About Zhu Xixi 선물 상자는

2022년은 음력으로 호랑이띠 해입니다. 가장 직접적인 방법은 호랑이 그래픽을 사용하는 것입니다. 디자이너는 중국어에서 호랑이와 축복의 유사한 발음을 사용하고 오복림문(설날에 일반적으로 사용되는 중국 관용구)을 표현하기 위해 다섯 마리의 호랑이를 사용합니다. 관용구와 그래픽을 사용하여 이중 새해 축복을 만듭니다. 과감한 오렌지와 그린의 대비되는 컬러가 전체적인 패키지를 더욱 스타일리시하게 만들어줍니다. 상자는 장식용 그림으로 사용할 수 있으며 동시에 사람들이 상호 작용할 수 있는 색칠 가능한 호랑이 그림이 있습니다.

The Recognition

About the A' Design Award 철상

Zhu Xixi 선물 상자는, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Zhu Xixi 선물 상자는, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Zhu Xixi 선물 상자는, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 2022 is the Year of the Tiger in the Chinese lunar calendar. Most of the New Year's gifts are showing Chinese traditions, but the brand wants a high-end dim sum gift box that combines traditional Chinese culture and is young and fashionable. The designer used the similar pronunciation of "tiger" and "blessing" in Chinese to express "wu hu lin men" (Chinese idiom, New Year's blessing) with five tigers; boldly used orange and green to contrast colors to make the whole package more fashionable.
Dimensions & Packaging: 520*280*50mm。At the same time, there is a line drawing tiger picture in the box. People can color the tiger with their family members and friends to enhance the interaction between the characters and achieve the effect of emotional interaction. The painted picture can be permanently retained as a hanging painting.
Tags: zhuxixi、gift box for dim sum、gift box for the Year of the Tiger
Production Technology: Both the gift box and the inner box are printed on ordinary cardboard, and the three-dimensional embossing effect is made to highlight the realistic tiger graphic. It is worth mentioning that the designer deliberately designed the box to be a thin growing strip, and embedded the lid into the bottom box. Inside, just like a framed painting, the box can be used as a decorative painting, and the packaging has the opportunity for secondary use to reduce waste.
Design Challenge: The biggest challenge of this packaging is: not only let the older people feel the traditional atmosphere, but also let the young people feel fashionable, how to integrate traditional Chinese culture and fashion is the most important problem to be solved.
Research: After confirming the idea of using five tigers to express New Year's greetings, the designer consulted a lot of materials and found five tigers representing five different meanings from different regions of China, such as representing peace, good luck, guardianship, and happiness. , fortune. And re-drawing and coloring, not only retains the traditional form, but also fashion.
Inspiration: The most direct way to create a gift box for the Year of the Tiger is to use tiger graphics. The designer used five tigers to express "wu hu lin men" (Chinese idiom, often used for New Year wishes), using the similar pronunciation of "tiger" and "blessing" in Chinese. Idioms and graphics form a double New Year's greeting. At the same time, there is a tiger picture in the box that people can color together to enhance the emotional interaction between people.
Project Duration: The project is designed in November 2021 and will be sold in Wuhan, China in December 2021
Operation Flow: In the Chinese Year of the Tiger, the idiom "five blessings come to the door" composed of tiger patterns and five tigers gives the most direct double New Year's blessing. At the same time, the tiger paintings prepared for people in the box can be used for coloring, which can create emotional interaction between people and make the New Year atmosphere more intense.
Team Members: Designer ：Jin Zhang