Alternative 아트 인스톨레이션 by Dmitry Kudinov is a highly esteemed winner of the very prestigious 2022 A' Design Award 철상 in 순수 예술 및 예술 설치 디자인 Competition Category.
철순수 예술· 2022
Alternative 아트 인스톨레이션
Client: Iskra Urban Fest
A' Design Award 철상 Winner in 순수 예술 Category
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The Design
About Alternative 아트 인스톨레이션
얼터너티브(Alternative)는 러시아 네프테캄스크의 도시 축제를 위해 제작된 아트 인스톨레이션이다. 높이 4.5미터, 너비 6미터의 퇴역한 오일 펌프 유닛을 작품의 기반으로 재활용하였다. 검은색 바탕 위에 금색 페인트로 정교한 캘리그래피를 그려 넣어, 햇빛을 받아 반짝이는 섬세한 문자들을 구현했다. 이 설치 작품은 보행자와 차량의 동선이 교차하는 역 광장에 자리하고 있다. 산업 설비의 재사용은 생태라는 주제를 제기하며, 주민들이 자신의 도시를 새로운 시각으로 바라보도록 이끈다.
The Recognition
About the A' Design Award 철상
Alternative 아트 인스톨레이션, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Alternative 아트 인스톨레이션, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Alternative 아트 인스톨레이션, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The installation is located in the city of Neftekamsk, the name of which is based from two words: oil and Kama (name of the river), although the city has no oil production and no access to the river.
Supernova Art Embassy wanted to change the residents' attitude to their city through an unusual art object, to set a path for the search of modern post-industrial identity of the city and its inhabitants. - Dimensions & Packaging
- Decommissioned oil pump "Vulcan" production Bucharest (Romania), height 4.5 m, width 6 m.
- Tags
- public art, urban art, art festival, calligraphy, installation, site-specific art, ecology, alternative
- Production Technology
- The installation was made as part of the city festival Iskra Urban Fest 2021, which is taking place in the city for the second year in a row and is a good example of an alternative city festivals. Detailed calligraphy has become a tool for transforming the oil pump unit into an art object.
The installation was constructed in the station square and now welcomes visitors to the city, golden letters on a black background burn with the shimmer of the sun and attract passers-by to read the intricate runes.
Materials: Gold paint MTN Liquid Gold (Spain), brushes, aerosol, sprayer. - Design Challenge
- Installation appeared during the festival program together with the city administration and active residents. At a regular meeting on the improvement of the station square there was an idea to use the old oil pump as a city installation on bus station square. A slogan was created: "Neftekamsk is pumping", which means that the city is changing due to the big social program of the city infrastructure development and attraction of outside specialists in cultural and social spheres.
- Research
- Urban communities are formed around a common idea or problem, so it is important to form urban values. The path of development from resource consumption to alternative directions is a motivation to improve the surrounding space. Destructive criticism attitude is a big problem. The administration is considered as a pest, although most cases of vandalism and deterioration of public spaces are related to the consumer attitude and the action of certain social groups of residents.
- Inspiration
- Manifest:
Having faith in reason, in self-development. With a concern for the environment, it is me.
Hoping that in the future, they (pumping units) will only be objects of memory of how people came to the right and clear decision.
Every road is a path of trial and error, and when we come to perfection, the mistakes will not be the same anymore. Oil is the blood of the Earth's flesh.
Sucking the blood of ourselves will make us vanish. The Earth is not only our home, it is humanity. - Project Duration
- Another stage of Urban Camp as part of Iskra Urban Fest have been held in Neftekamsk (Republic of Bashkortostan, Russia) from September 13 to October 20. The installation was the final part of the past stage and one of 29 implemented art objects for the 2021 season.
Within two years of the project 30 authors from 22 Russian cities participated and 48 works were created (from small formats to large-scale mural and installation). - Operation Flow
- The secondary use of a decommissioned industrial facility allowed to implement the project without any major financial costs, the object was included in the festival program, the unusual format allowed to attract the attention of the media and raised the topic of ecology, to show the importance of urban social projects and the positive social effect of the involvement of residents.
The surrounding space of the station square was designed taking into account the transit routes to the station, the installation became the key object of the station square at the intersection of pedestrian and vehicular routes. - Patents
- Copyrights belong to Custom Bas, Evgeny Demidkov & Dmitry Kudinov
- Team Members
- Creative Director: Dmitry Kudinov
Producer: Lidiia Averina
Initiator: Ratmir Mavliev
Artist: Custom Bas
Tech Support: Dmitry Chalov, Anastasia Novgorodova - Image Credits
- Main Image: Photographer Evgeny Demidkov, There Is An Alternative #1, 2021.
Image #1: Photographer Evgeny Demidkov, There Is An Alternative #2, 2021.
Image #2: Photographer Evgeny Demidkov, There Is An Alternative #3, 2021.
Image #3: Photographer Evgeny Demidkov, There Is An Alternative #4, 2021.
Image #4: Photographer Dmitry Kudinov, Alternative #1, 2021.
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