Crcrta 기업 아이덴티티 by Zilong Chen and Chao Yang is a highly esteemed winner of the very prestigious 2022 A' Design Award 동상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.
동그래픽· 2022
Crcrta 기업 아이덴티티
Client: Communication University of Zhejiang
A' Design Award 동상 Winner in 그래픽 Category
Verified Award Winner
Verify Award Status for #135411The Design
About Crcrta 기업 아이덴티티
Crcrta는 중국 정부 기관인 중국라디오·텔레비전예술연구센터(Chinese Research Centre for Radio and TV Art)를 위해 디자인된 기업 아이덴티티이다. 로고는 그래픽과 문자를 결합한 형태로, 컬러 팔레트는 텔레비전의 삼원색인 빨강, 초록, 파랑을 사용한다. 카메라를 상징하는 형상은 세 가지 기하학적 도형으로 구성되었다. 두 개의 직사각형은 라디오·텔레비전 산업에서 사용되는 필터와 인화지를 의미하며, 삼각형은 렌즈 또는 스피커를 상징한다. CRCRTA라는 문자는 그래픽을 왼쪽에서 오른쪽으로 관통하며 '전달과 소통'이라는 개념을 표현한다. 이 아이덴티티는 고정된 크기가 없어 다양한 매체에 맞추어 자유롭게 확대·축소하여 사용할 수 있다.
The Recognition
About the A' Design Award 동상
Crcrta 기업 아이덴티티, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Crcrta 기업 아이덴티티, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Crcrta 기업 아이덴티티, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
- Dimensions & Packaging
- This visual design has no fixed size, and can be used according to the size of the media and packaging.
- Tags
- Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
- Production Technology
- The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
- Design Challenge
- The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
- Research
- The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
- Inspiration
- The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
- Project Duration
- The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
- Operation Flow
- The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
- Team Members
- Designer:Chen Zilong and Creative Director:Yang Chao
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