동 그래픽 · 2022
Stories of Communication 브랜드 아이덴티티 디자인
by Mengyi Xie
- A' Design Award 동상 2022 in 그래픽
- CLIENT: School of Communication, East China Normal University
- Estimated Number of Design Views: 9,996
- Verification code 5203261124 · Verify this award
Colors
About Stories of Communication 브랜드 아이덴티티 디자인
'커뮤니케이션 이야기(Stories of Communication)'는 한 대학 커뮤니케이션 대학의 창립 15주년을 기념하여 제작된 비주얼 아이덴티티 디자인이다. 메인 로고는 숫자 15를 기반으로 한 기하학적 그래픽이다. 이 메인 로고에서 100개의 서브 로고 패밀리가 개발되었다. 각 서브 로고는 선사시대에 사용된 매듭 끈에서부터 최초의 신문과 월드 와이드 웹에 이르기까지 커뮤니케이션 역사 속의 이야기, 발명 또는 시도를 하나씩 담아낸다. 연대순으로 배열된 서브 로고들은 포스터, 초대장, 팸플릿, 행사장 디스플레이 및 기념품에 적용되었다.
About the A' Design Award 동상
Stories of Communication 브랜드 아이덴티티 디자인, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Stories of Communication 브랜드 아이덴티티 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Stories of Communication 브랜드 아이덴티티 디자인, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.
Press Kit
- Unique Properties
- The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
- Dimensions & Packaging
- There were all kinds of size for the physical application products in this project.
- Tags
- Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
- Production Technology
- The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
- Design Challenge
- Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
- Research
- The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
- Inspiration
- The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
- Project Duration
- The project was in Shanghai.
- Operation Flow
- Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
