Wan Yue Complex 판매 센터 by Eh Design Group is a highly esteemed winner of the very prestigious 2022 A' Design Award 은상 in 인테리어 공간 및 전시 디자인 Competition Category.
은인테리어· 2022
Wan Yue Complex 판매 센터
Client: Eh Design Group
A' Design Award 은상 Winner in 인테리어 Category
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The Design
About Wan Yue Complex 판매 센터
완웨(Wan Yue) 복합시설은 몰입형 리테일·문화 공간으로 설계된 판매 센터입니다. 인테리어는 지역 고유의 특성을 반영하며 고전적 요소와 현대적 요소를 결합했습니다. 백색 톤이 공간 전반을 지배하는 가운데, 금색과 주황빛 적색 포인트가 깊이감과 따뜻함을 더합니다. 장식 예술에서 차용한 곡선이 실내 형태를 구성하며, 하나의 덩어리에서 절삭한 대형 인공 암석이 전통과 현대적 조형을 잇습니다. 리테일 유닛은 축을 이루는 회랑을 따라 하나씩 배열되어 있습니다. 아트 인스털레이션은 여름날 배 위에서 유유히 떠다니는 듯한 여유로운 정취를 떠올리게 합니다.
The Recognition
About the A' Design Award 은상
Wan Yue Complex 판매 센터, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Wan Yue Complex 판매 센터, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Wan Yue Complex 판매 센터, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The entire sales office borrows the local regional characteristics to achieve an ornate, elegant, and pure space. It also feels like travelling through time, reviving long-past historical and modern elements and thereby resurrecting the pulse and ideals of bygone eras.
- Dimensions & Packaging
- Big wholly-cut artificial rocks give the space a sense of modernity and tradition being combined, and life here blooms splendidly because of the liberated atmosphere.Community is not something you can force, instead, something grows into a great community naturally.
- Tags
- sales center, interior design, modern
- Production Technology
- The design aims to embody a return to a more colorful life, to be an integration of the humanities and the arts, while also acting as an aesthetic interpretation of the diversity of urban life.The designer drew on curved linear designs taken from the new decorative arts, and captured the leisurely vibe of drifting on a boat in the summer through an art installation.
- Research
- The color tone and light effects here are reminiscent of Rembrandt's color palette. The dominance of white sets the grandeur and mature tone of this space, while the embellishments in gold and orange-red are like adding melodies to a symphony, echoing in the air. And just like adding depth to music, it results in more depth to the space while also highlighting the designer's artistic taste and vision of future lifestyle.
- Inspiration
- In the open and free city atmosphere, the designer tried to restore a new model of symbiosis between business and culture. The rich history of this city and the spirit infused in it are expressed in a post-modern narrative that comes together like an architectural symphony. The complex is constructed in a "Roman Holiday" style, allowing visitors to experience a dazzling European street market. Modern and classical, present and future, these contrasts create a fantasy journey that embodies the idea that "diversity is beauty".
- Project Duration
- The project started in Sep 2021 in Hangzhou and finished in Nov 2021 in Tianjin
- Operation Flow
- The space presents multi-dimensional scenes. Along the axial corridor, popular IPs such as Starbucks, Pop Mart, Miss Puff are displayed one by one. It is a reflection of people's pursuit for an increasingly refined life.
The rising horse symbolizes the romantic prosperity of the plaza. It is a brand-new creation in the context of the modern times. The partially hollowed-out design highlights the overall style and gives passersby a shocking sensory experience open to immersive interpretation.
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