Infant Milk Powder 분유 캔 by Shiping Zou is a highly esteemed winner of the very prestigious 2022 A' Design Award 철상 in 패키징 디자인 Competition Category.

철패키징· 2022

Infant Milk Powder 분유 캔

by Shiping Zou

Client: Heilongjiang Feihe Dairy Co. , Ltd.

A' Design Award 철상 Winner in 패키징 Category

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Verified Award Winner
Verify Award Status for #136463

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Infant Milk Powder 분유 캔

유아용 분유 밀봉 프레시 캔은 유아용 분유를 담는 포장 용기이다. 캔은 콤팩트하며 무게가 가볍다. 뚜껑은 내부에 다점 구조를 적용하고 상부 뚜껑과 하부 뚜껑 사이에 이중 밀봉층을 두어 밀폐 성능을 높이고 개봉 후에도 분유의 신선함을 유지한다. 스트랩 힌지를 통해 뚜껑은 90도 이하에서는 자동으로 닫히고 90도 이상에서는 열린 상태를 유지하여 수유 준비를 방해하지 않는다. 댐핑 장치가 닫히는 동작을 완만하게 하며, 딸깍하는 소리와 홈이 뚜껑이 완전히 닫혔음을 확인시켜 준다.

The Recognition

About the A' Design Award 철상

Infant Milk Powder 분유 캔, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Infant Milk Powder 분유 캔, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Infant Milk Powder 분유 캔, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a compact and lightweight milk powder can with a number of thoughtful designs to take better care of families with children. Compared to the single sealing layer on the market, the lid of Feihe Infant Milk Powder Sealed Fresh Can have a pioneering internal multi-point structure design with a double sealing layer between the top and bottom lid, which greatly enhances the sealing performance of the product and locks the freshness of the milk powder after opening the can.
Dimensions & Packaging: The use of the closure of the sound structure design, the user to close the box after the "Ta" sound, in the sensory confirmation of the closure effect, the seal plus insurance to ensure that the milk powder is fresh. Prompted by the groove, to strengthen the user's heart to buckle the lid hint, to avoid forgetting after use or latching is not strict enough to affect the preservation of the product, but also to achieve the effect of double insurance!
Tags: Milk powder, fresh can, babies, delicious, freshness
Production Technology: The product's slow-down device can produce the right damping, the user closes slowly when closed, to avoid the lid suddenly closing to hit the user's hands, the entire use process is safer. The unique strap hinge design ensures that when the lid is opened, it automatically snaps back when it is less than 90 degrees and automatically opens when it is greater than 90 degrees so that when brewing milk powder, the lid will not affect the brewing and the experience is more intelligent.
Design Challenge: Dairy products are products with high requirements for freshness. Even milk powder, with the increase of storage time, some nutrients will be attenuated to varying degrees. Therefore, Feihe has been pursuing the ultimate freshness of milk powder in recent years, and has continuously shortened the delivery time by strengthening supply chain construction and improving supply chain efficiency.
Research: Through the most advanced big data information at present, the most suitable milk powder can packaging for new mothers can be screened, which can not only realize the baby's love for milk powder, but also can well adapt to mothers' usage habits.
Inspiration: Based on the design concept of "technology, protection, ultra-high-end", and the continuation of the Starfleet series star elements. The unique strap hinge design ensures that when the lid is opened, it automatically snaps back when it is less than 90 degrees and automatically opens when it is greater than 90 degrees so that when brewing milk powder, the lid will not affect the brewing and the experience is more intelligent.
Project Duration: The project started in March 2020 in Beijing and finished in 2021 in Beijing, and it was exhibited in Beijing.
Operation Flow: Create an unprecedented milk powder can packaging design through strict quality control and high-quality material selection.
Patents: Heilongjiang Feihe Dairy Co. , Ltd.
Team Members: Shiping Zou
Qinggang Xie
Dongfeng Zhang
Image Credits: Heilongjiang Feihe Dairy Co. , Ltd.