Type Specimen Alskar 서체 by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 A' Design Award 은상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.
은그래픽· 2022
Type Specimen Alskar 서체
by Paul Robb and Moira Bartoloni
Client: S6 Foundry
A' Design Award 은상 Winner in 그래픽 Category
- 43,000
- Verified Award Winner
- Verify Award Status for #137088
The Design
About Type Specimen Alskar 서체
Alskar sans는 우아하고 현대적인 와이드 산세리프 서체로서 강력한 문체의 기하학적 정통 대조를 통해 미학을 표현하고 변화하는 현대 미학을 나타냅니다. 활자 견본은 신문 A2(접어서 A4로 발송)로 인쇄되어 현대적인 느낌과 경험을 담은 서체를 선사합니다.
The Recognition
About the A' Design Award 은상
Type Specimen Alskar 서체, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Type Specimen Alskar 서체, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Type Specimen Alskar 서체, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Alskar sans is an elegant contemporary wide sans serif typeface with strong stylistic geometric authentic contrasts, drawing on the aesthetics and representing the shifting contemporary aesthetics. The type specimen was printed as a newspaper A2 (folded and sent as A$) and presents the type face with a modern feel and experience.
- Dimensions & Packaging
- The project was designed in A2 spreads, folded to A4
- Tags
- Font design, Branding, Identity, Type design
- Production Technology
- The final specimen was printed on newspaper stock in CMYK
- Design Challenge
- The challenge was to interpret mainly an architectural movements and design a typeface that would visually feel correct within that genre.
- Research
- We researched the Brutalist movement in both architectural and visual arts.
- Inspiration
- The inspiration for the typeface was to design a character set with a contemporary feel with a strong aesthetic feel of the Brutalist movement. The idea was to develop a versatile font that would give the right visual consistencies to brand ranging from high fashion to artistic communications
- Project Duration
- The type face was developed from September 2021 and release January 2022.
- Operation Flow
- The specimen was sent to existing and potential design customers.
- Team Members
- Paul Henry robb
Moira Bartoloni - Image Credits
- Paul Henry Robb
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