B&B Italia 가구 쇼룸 by Outin Design is a highly esteemed winner of the very prestigious 2022 A' Design Award 동상 in 인테리어 공간 및 전시 디자인 Competition Category.
동인테리어· 2022
B&B Italia 가구 쇼룸
by Outin Design
Client: Outin. Design
A' Design Award 동상 Winner in 인테리어 Category
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- Verified Award Winner
- Verify Award Status for #137127
The Design
About B&B Italia 가구 쇼룸
B&B Italia는 상업용 건물 1층, 도로에 면한 자리에 조성된 540제곱미터 규모의 가구 쇼룸이다. 이 디자인은 기존의 통상적인 쇼룸 형식에서 벗어나 건축, 조경, 인테리어를 하나의 연속된 공간으로 통합한다. 기하학적 구조물과 유리 커튼월, 그리고 정원이 오브제와 건축물 사이의 경계를 부드럽게 허문다. 실내는 강한 볼륨감과 정제된 선을 드러낸다. 반투명한 반개방형 파티션은 공간에 깊이를 부여하고 동선을 유도하며, 외부의 풍경과 자연광을 실내로 끌어들인다.
The Recognition
About the A' Design Award 동상
B&B Italia 가구 쇼룸, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. B&B Italia 가구 쇼룸, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. B&B Italia 가구 쇼룸, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The key of the design was how to echo the core values of the brand and convey it in a more intimate and understandable manner in Chinese market. The design abandons conventional showroom modes from the perspectives of building, landscape and interior, and achieves the unity and continuity of the space. The subtle integration of geometric structures, glass curtain wall and garden breaks the boundary between objects and the building, forming a natural, orderly setting.
- Dimensions & Packaging
- Project area: 540 square meters
Type: Showroom - Tags
- OUTIN. DESIGN, B&B Italia, Showroom, Contemporary Uniqueness, Timeless Elegance
- Production Technology
- The interior space shows a strong sense of volume and clean lines. The translucent semi-open partitions enable the transition of space, and create continuity of visual experience and a sense of depth. The stacking and interweaving relationship of surfaces and blocks guides the circulation in an implicit manner, and brings in outdoor landscape and daylight to the greatest extent within visitors' field of vision. In this way, the interior space becomes a dynamic entity.
- Design Challenge
- The project sits on the ground floor of a commercial building facing the street. The monotonous large steps at the entrance were transformed into a combination of interlacing structures, which are matched with glass curtain walls and distinctive garden landscape, thereby eliminating the boundary between the building and objects and maximizing the display surface for the showroom.
- Research
- The relationship between products and space takes full consideration into both functional and emotional aspects. In this interactive, immersive space, commercial logic is upgraded to the communication of brand culture and aesthetics.The stacked and interweaving surfaces and blocks brings in outdoor landscape and daylight to the greatest extent within visitors' field of vision, and form a garden-like showroom that responds to green design ideas.
- Inspiration
- B&B Italia interprets modern civilization with products highly sensitive to life. The design is ultimately an "annotation" to life. The spatial structures of the showroom are simple and coherent, forming a naturally-regulated garden together with sunshine, breeze, textures and ambience. The displayed furniture in the "garden" grows like flowers and grass.
- Project Duration
- Start time: January 2020
Completion time: September 2020
Location:Ningbo, Zhejiang Province - Operation Flow
- The design broke conventional showroom mode, and adopted a spatial pattern with a sense of layering and mixed elements and colors in an elegant manner, hence creating a space that features contemporary uniqueness and timeless elegance. The interior space shows a strong sense of volume and clean lines. The translucent semi-open partitions enable the transition of space, and also create continuity of visual experience and a sense of depth.
- Team Members
- Chief Designer : Wang Chen
Company: OUTIN. DESIGN - Image Credits
- WenStudio
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