Galaxy Command HQ of ACG 플래그십 스토어 by Rich Honour International Designs Co., Ltd

Galaxy Command HQ of ACG 플래그십 스토어 by Rich Honour International Designs Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award 동상 in 인테리어 공간 및 전시 디자인 Competition Category.

동인테리어· 2022

Galaxy Command HQ of ACG 플래그십 스토어

by Rich Honour International Designs Co., Ltd

A' Design Award 동상 Winner in 인테리어 Category

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Verified Award Winner
Verify Award Status for #137142

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Galaxy Command HQ of ACG 플래그십 스토어

ACG의 갤럭시 커맨드 HQ는 대만 타이베이에 위치한 플래그십 리테일 스토어로, 쇼핑몰 1층 232제곱미터 규모의 공간을 차지한다. 이 매장은 애니메이션, 만화, 게임 상품을 브랜드별이 아닌 서사적 레이아웃을 통해 제시한다. 고객의 동선은 다섯 개의 존을 지나간다. 기획 전시를 위한 로비, 고객 서비스를 담당하는 리셉션, 캐릭터 액세서리를 위한 무장 센터, 전이 공간으로서의 뮤즈 룸, 그리고 반사되는 터널 도시의 형태로 조성된 외곽 영역이다. 만화 그래픽, 반사 소재, 솔리드 컬러가 중첩된 세계관을 암시한다.

The Recognition

About the A' Design Award 동상

Galaxy Command HQ of ACG 플래그십 스토어, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Galaxy Command HQ of ACG 플래그십 스토어, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Galaxy Command HQ of ACG 플래그십 스토어, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: E-Muse is the major of ACG distributor in Asia. Besides their online store, this project is their first brick and mortar store to present the related products of their IP providers to have actual contacts with ACG fans. E-Muse wanted to discover a new way of interaction with customers and to have a wider audience.
By narrative design method as to embrace the contextual marketing, we created an imaginative place for ACG lovers to shop in reality. Therefore, they will have the opportunities to land on bigger ACG retail shop and to distribute their products.
Dimensions & Packaging: Muse is not just a retail shop, but it gives a unique experience into a new universe that connects two different time and space. This retail shop is located at the first floor of one of the shopping mall in Taipei, Taiwan. It is located at the corner of the major intersection with the total area of 232 m2.
Tags: ACG, MAG, E-Muse
Production Technology: The customer’s journey consists of 5 zones: 1. Lobby for the feature exhibition, 2. Reception for customer service, 3. Armament Centre for accessories display of various characters; 4. The Muse Room as a transitional space, indicating the changing outfits to alter personal identity, and 5. Outside area as a multi-reflective tunnel city.
Manga graphics and reflective materials are the major design elements to create an unpredictable place of multiple universes, where time and stories are overlapped.
Design Challenge: Using the narrative design method, it is necessary to reach a consensus on Contextual Marketing with the owner. By this way, we know how to help consumers achieving their goals in the moment. Furthermore, with the understanding of the age range, gender, and internet, it could helps us to create a scene to be experienced – whereas to make the experience behavior have a positive meaning and no longer as a devalued subculture. Therefore we could achieved E-Muse's brand goals.
Research: RH Design Group has been done a research on the behavior of ACG culture and Otaku (a person who has interests particularly in the fields of anime and manga). These two groups have similar desire, where imaginations could be able to become real. Besides, based of their point of view, stepping into the real world regardless of the facts is a liberation. Its design narrative allures one into celebrating their unique persona. The main reasons why we use the narrative design method.
Inspiration: The unknown of multiple universes inspire us to practice the extended modal realism.
All possible worlds are real in the same way as the actual world, for ACG fans and for us.
Project Duration: Oct.2020~May.2021 in Taipei, Taiwan.
Operation Flow: ACG related products are very complex and diverse, also usually appear messy. Since the products themselves are various, it is important to create a new real retail shop that links ACG with the customers. The design started with by a narrative method to make the product display not to derive on the IP but by the storyline. The strong visual tension of the design is derived from the solid color as a confrontation of other universe, bringing a new sense of imagination to the shopping experience. Moreover, it is expected could emphasize the social attributes as a ACG retail shop.
Team Members: Sylvia (ShuLing) Tu
Brooks Tseng
Jenny Lee