Will Would 아트 전시관 by Churan Sa is a highly esteemed winner of the very prestigious 2022 A' Design Award 동상 in 인테리어 공간 및 전시 디자인 Competition Category.

동인테리어· 2022

Will Would 아트 전시관

by Churan Sa

Client: Shenzhen Ruyu Space Design Co., LTD

A' Design Award 동상 Winner in 인테리어 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Will Would 아트 전시관

윌 우드(Will Would)는 예술, 디자인, 가구, 화훼, 살롱을 한데 아우르는 중국 선전의 아트 전시관이다. 내부는 유명 작가의 작품뿐 아니라 평범한 제작자와 컬렉터의 작품까지 전시할 수 있도록 구성되었다. 세 개의 내부 중정이 자연광을 평면 깊숙이 끌어들이며 서로 다른 기능들을 연결하여, 명확한 경계 대신 부드러운 빛이 공간을 나눈다. 1층에는 회전문과 화로를 갖춘 회의실이 배치되고, 그 옆에는 사교 행사에 사용되는 개방형 거실이 자리한다. 마감재로는 회색 테라조, 목재 무늬목, 헤어라인 스테인리스 스틸이 사용되었다.

The Recognition

About the A' Design Award 동상

Will Would 아트 전시관, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Will Would 아트 전시관, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Will Would 아트 전시관, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Will Would is an aesthetic cluster of art, design, furniture, floriculture and salon. As its aesthetic claim goes, will would attempts to discuss a relationship through the design of the exhibition hall how people and things establish a connection in space and how the meaning of things is acquired. In the process of spatial development, the narration of people and thing slowly unfolds through the fuzzy interface.
Dimensions & Packaging: We use unified and simple materials in the interior space, including large areas of cold grey terrazzo, simple wood veneer, the same color composite floor and bronze brushed stainless steel to enhance the texture. The collision of these materials makes the interior design simple and powerful. What we want to express more is that interior style is like refined decoration, it is neuter and inclusive. We can use display and soft decoration to improve and change it.
Tags: Ordinary People's Art Exhibition, Home Aesthetic Space, Composite Commerce, Fuzzy Cluster , Diversity, More Possibilities
Production Technology: A YIP negotiation room is arranged on the first floor, which has a ceremonial revolving door and a warm stove, to make it comfortable and homely. On the other side is a large empty living room with open center table, which is not only a symbol of villa luxury, but also carries more functions of social activities. We hope to have different theme activities every month.
Design Challenge: When we found this space, the ground floor was a closed dark space. In all spaces, the space with poor lighting often has the lowest utilization rate and the shortest stay time. We use design techniques to break this trend and reconstruct the ground floor, to make it the most attractive place in the whole space. We moved the stairway under the window to introduce external natural light, and change the wall of the inner courtyard into a window view to introduce the light of the courtyard.
Research: Many years ago, I came across a busker who was writing life with his broken hands. At that time, I felt deeply in my heart that real art has no fixed form, art can not only be presented by celebrities, nor can it only be presented in museums and galleries. Even the disabled people on the street can bravely express their own life. This touch planted a seed in my heart.
Inspiration: Most of the craftsman and ordinary collectors are simple, without too much business thinking and unable to attract more like-minded people. Therefore, I ask myself: Does an exhibition have to show artworks by famous artists? Can we make an exhibition of ordinary people? Based on this, our team carried out a fusion and "grafting", to launch an art exhibition of ordinary people with extensibility and social value in the nature of commerce.
Project Duration: The project was launched in Shenzhen, Guangdong Province, China in November 2020 and completed in January 2021, it was exhibited in Shenzhen, Guangdong Province in April 2021.
Operation Flow: Three "courtyards" are placed in the space, through which the landscape either horizontally or vertically penetrating the different functional divisions. It makes space interpenetrate and lead to sensory continuity. Meanwhile, these courtyards also become the medium of light and bring natural light to different space. With the intervention of light, the clear boundary is replaced by soft bright. The warmth touched by vision makes things seem "connected", with soft and fuzzy boundaries.
Team Members: Churan Sa
Image Credits: Photographer Wang Ting, Will Would, 2021.