Amplifying Identity 오피스 인테리어 디자인 by DB and B Pte Ltd

Amplifying Identity 오피스 인테리어 디자인 by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award 은상 in 인테리어 공간 및 전시 디자인 Competition Category.

은인테리어· 2022

Amplifying Identity 오피스 인테리어 디자인

by DB and B Pte Ltd

Client: DB&B Pte Ltd

A' Design Award 은상 Winner in 인테리어 Category

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The Design

About Amplifying Identity 오피스 인테리어 디자인

Amplifying Identity는 싱가포르 아시아 스퀘어에 위치한 오피스 인테리어 디자인이다. 이 업무 공간은 세 개 층에 걸쳐 있으며 총 9,300제곱미터의 면적을 차지한다. 유연 근무와 하이브리드 근무를 지원하기 위해 50개의 협업 공간과 5개의 대형 회의실이 각 층에 분산 배치되었다. 복도와 벽면에는 맞춤 제작된 환경 그래픽을 적용하여 기업 문화, 리더십 원칙, 그리고 기업의 역사를 표현하였다. 환경에 미치는 영향을 최소화하기 위해 지속 가능한 소재로 제작된 카펫, 저휘발성 유기화합물 도료, 구역별 조명 시스템이 사용되었다.

The Recognition

About the A' Design Award 은상

Amplifying Identity 오피스 인테리어 디자인, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Amplifying Identity 오피스 인테리어 디자인, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Amplifying Identity 오피스 인테리어 디자인, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
Dimensions & Packaging: This project spans across 3 levels, with a total area of 9,300 square meters in size.
Tags: Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
Production Technology: Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
Design Challenge: One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
Research: With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities.
Inspiration: Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
Project Duration: The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
Team Members: Ricardo Celis
Victor Wong
Image Credits: All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/