Meandre 향수 병, 향수 패키지 by Jiawei Wu is a highly esteemed winner of the very prestigious 2022 A' Design Award 동상 in 패키징 디자인 Competition Category.

동패키징· 2022

Meandre 향수 병, 향수 패키지

by Jiawei Wu

Client: Jiawei Wu Design

A' Design Award 동상 Winner in 패키징 Category

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Colors

The Design

About Meandre 향수 병, 향수 패키지

메앙드르(Meandre)는 천연 향수 브랜드를 위해 디자인된 보틀 및 패키지이다. 이름은 강의 굽이를 뜻하는 프랑스어에서 유래했다. 이 디자인은 숲속을 거니는 듯한 몰입감 있는 경험을 선사하는 것을 목표로 한다. 캡은 휘어진 나뭇가지의 형태를 따르며, 보틀은 목재 밴딩 공정으로 성형한 북미산 월넛으로 제작되었다. 인포메이션 카드에는 향의 영감이 된 프랑스 시골 숲의 사진과 설명이 담겨 있다. 향에는 오직 천연 우디 노트만이 사용되었다.

The Recognition

About the A' Design Award 동상

Meandre 향수 병, 향수 패키지, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Meandre 향수 병, 향수 패키지, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Meandre 향수 병, 향수 패키지, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging system of the méandre is mainly focus on creating an immersive experience for customers to bring them wandering in forest with the footprints. The cap design reflects the image of natural shape with its bending branch. All stone-made bottle is an important representation of the beauty of nature. With the photo and description on the information card, users can picture the exact moment that the perfumer experience back in that little French rural forest. No matter where the customers live their lives, the méandre can bring them to the verdant forest immediately not only with the scent but with the whole packaging experience design.
Dimensions & Packaging: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The packaging final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Tags: Package Design, Perfume Bottle, Fragrance, Art Direction, Natural, Product
Production Technology: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Design Challenge: The visual translation of natural elements and brand image needs to find a balanced and creative point.The bottle package design is an innovative design with a complex structure, and the machining qualification rate is the biggest challenge encountered by this project.
Research: The objective starts from brand experience, brand personality and character definition, target audience. The experience defined – a journey in the forest with footmarks. Méandre is elegant, natural and chic. Thorough research of the history of perfume package design is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on méandre due to its genuine quality of heavy user/customer interaction. It was a very interesting experience for me to deeply co-create concepts and content with users.
Inspiration: The brand personality and design was inspired by the French word "méandre", which means "curves of a river." Notes of this fragrance last longer with experiencers, which form a subtle hint haunted with them. The design translated the experience into an immersive journey with natural and woody notes. Moreover, the package delivers a sustainable design concept. The main purpose of this project is to represent the experience of forest wandering.
Project Duration: The project started in 2020 and finished in 2021.
Operation Flow: Méandre is a natural perfume brand. The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients.
Patents: Jiawei Wu
Team Members: Jiawei Wu
Image Credits: Design:Jiawei Wu
Photo Credits: Sonia Szostak