Love is Invisible 패키징 by En Ke is a highly esteemed winner of the very prestigious 2022 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2022

Love is Invisible 패키징

by En Ke

Client: Super Joey Foundation

A' Design Award 은상 Winner in 패키징 Category

25,892

Verified Award Winner

Verify Award Status for #138661

View at A' Design Award Press Release Award Badge

Colors

The Design

About Love is Invisible 패키징

팬데믹 기간 동안 미국 내 아시아인에 대한 차별이 증가했습니다. Love Is Invisible의 디자인 컨셉은 아시아 문화의 물의 포용성 개념을 바탕으로, 사람들 사이의 보이지 않는 사랑이 차별을 없애고 장벽을 제거할 수 있음을 보여줍니다. Love Is Invisible은 Super Joey Foundation이 전국 약 20개 도시에서 전개하는 공익 활동입니다. Tsddesign 팀은 다양한 인종의 젊은 자원봉사자들이 전국에서 착용하게 될 Love Is Invisible 컬렉션의 티셔츠와 패키징을 디자인했습니다.

The Recognition

About the A' Design Award 은상

Love is Invisible 패키징, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Love is Invisible 패키징, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Love is Invisible 패키징, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Love Is Invisible is a public welfare activity launched by the Super Joey Foundation in nearly 20 cities in the United States in 2022. The Super Joey Foundation is dedicated to childhood cancer care and calls attention to this particular group. Tsddesign team created T-shirts and packaging designs based on this, in the United States, young volunteers of different races and skin colors will wear the 'Love is Invisible' series of products to promote this concept in public welfare activities.
Dimensions & Packaging: Outer packaging specifications: cylinder diameter 12cm, height 25cm
Tags: About love, Asian culture, blue and white porcelain, water, invisible.
Production Technology: Cylindrical paper outer packaging, pure cotton clothing
Design Challenge: With the unique water pattern in Asian culture, combined with the artistic expression of blue and white porcelain, it can naturally express the English font of "love is invisible".
Research: Research for advocacy against Asian discrimination: 1. How to find resonance in Eastern and Western cultures? 2. How to express the concept of "love" that can be recognized in both Eastern and Western cultures? 3. The study of artistic expression.
Inspiration: Due to Covid-19, discrimination against Asians has increased in the United States. The design idea of Love is Invisible is specially based on the concept of 'water tolerance' in Asian culture to show that love between people is invisible and can eliminate discrimination, to eliminate barriers. Funds from the sale of this product will be used to care for children with cancer in the United States.
Super Joey Foundation firmly believes that love is invisible, and no child should fight cancer alone!
Project Duration: Creation time and place: July 2021 to December 2021 Los Angeles, California, USA
Operation Flow: Shape the cotton-printed T-shirt coupons into circles and put them in a cylindrical outer package for easy portability. Meanwhile, the square carton is the container for the cotton hoodie.
Team Members: Creativity and Design: KE,EN