Roundooze Chickpea Snack 스낵 패키지 디자인 by Salvita Bingelyte

Roundooze Chickpea Snack 스낵 패키지 디자인 by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2022 A' Design Award 동상 in 패키징 디자인 Competition Category.

동패키징· 2022

Roundooze Chickpea Snack 스낵 패키지 디자인

by Salvita Bingelyte

Client: Salvita Design

A' Design Award 동상 Winner in 패키징 Category

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The Design

About Roundooze Chickpea Snack 스낵 패키지 디자인

라운두즈 병아리콩 스낵(Roundooze Chickpea Snack)은 구운 병아리콩을 위한 패키지 디자인이다. 제품군은 총 여덟 가지 맛으로 구성되며, 이 중 여섯 가지는 달콤한 맛, 두 가지는 짭짤한 맛이다. 달콤한 맛은 검정 배경에, 짭짤한 맛은 회색 배경에 담아 구분했다. 라운두즈 로고에서 따온 미소가 전체 비주얼 스타일을 규정한다. 각 파우치에는 눈과 입 모양의 타공 창을 적용해 구매 전에 병아리콩을 직접 확인할 수 있다. 간결한 서체와 절제된 색상 사용으로 가볍고 유쾌한 인상을 유지한다. 각 파우치의 크기는 가로 145mm, 세로 210mm이다.

The Recognition

About the A' Design Award 동상

Roundooze Chickpea Snack 스낵 패키지 디자인, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Roundooze Chickpea Snack 스낵 패키지 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Roundooze Chickpea Snack 스낵 패키지 디자인, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
Dimensions & Packaging: Width 145 mm x Height 210 mm
Tags: Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
Design Challenge: The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
Research: Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
Inspiration: These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
Project Duration: Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
Operation Flow: Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
Image Credits: Erin Hope Stevens (Copywriter)