Lamay Island's Souvenir Series 브랜드 패키징 by Chia-Hui Lien and Jen-Wei Huang

Lamay Island's Souvenir Series 브랜드 패키징 by Chia-Hui Lien and Jen-Wei Huang is a highly esteemed winner of the very prestigious 2022 A' Design Award 동상 in 패키징 디자인 Competition Category.

동패키징· 2022

Lamay Island's Souvenir Series 브랜드 패키징

by Chia-Hui Lien and Jen-Wei Huang

Client: Chia-Hui Lien

A' Design Award 동상 Winner in 패키징 Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lamay Island's Souvenir Series 브랜드 패키징

샤오류추(라메이 섬) 기념품 시리즈는 황다랑어로 만든 건어물과 생선 스틱을 위한 선물 패키징 디자인이다. 비주얼 이미지는 대만 샤오류추의 풍경과 문화를 바탕으로 하며, 현지의 화병바위(스톤 베이스)를 메인 그래픽으로 활용했다. 외부 상자는 종이로 제작되었고 자석식 덮개로 열리며, 크기는 34 × 23 × 6센티미터다. 인쇄에는 브론즈 골드 별색과 부분 유광 필름 코팅을 적용했다. 내부의 지퍼백은 건어물의 신선도를 유지해 준다. 식품을 다 먹은 후에도 상자는 수납 용도로 재사용할 수 있다.

The Recognition

About the A' Design Award 동상

Lamay Island's Souvenir Series 브랜드 패키징, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Lamay Island's Souvenir Series 브랜드 패키징, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Lamay Island's Souvenir Series 브랜드 패키징, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
Dimensions & Packaging: The outer box size of this package is W34cmxD23cmxH6cm.
Tags: Brand，Packaging design
Production Technology: This set of gift boxes is designed on the visual design, and the image design is based on the local island style and cultural characteristics of Xiaoliuqiu. The packaging design part is mainly designed to give gifts, so the gift box uses paper and magnets as the opening design, the printing technology uses a special color - bronze gold, and the graphics on the box surface uses the technology of partial bright film to increase the texture of the gift box. After the food is eaten, the packaging box can also be used as a storage function to achieve the concept of environmental protection.
Design Challenge: The most difficult aspect of the packaging design of this brand is the drawing of the fish shape and the representation of the graphics, mainly to directly convey the delicious dried fish food made from fresh marine fish to consumers, and the delicious dishes suitable for general family cooking.
Research: From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images. The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
Inspiration: From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images.
Project Duration: This set of gift boxes will be sold in Lamay Island, Taiwan on 2019/12/01.
Operation Flow: Through the field trip to Xiaoliuqiu Island in Taiwan to conduct photography and data collection, and then carry out visual image design and packaging design, the marine culture and local cultural history of Xiaoliuqiu Island are integrated, so that the overall brand packaging design can promote market sales and achieve high The benefits of marketing.
Patents: Chia-Hui Lien , Jen-Wei Huang
Team Members: Designer: Chia-Hui Lien , Jen-Wei Huang
Image Credits: Designer: Chia-Hui Lien , Jen-Wei Huang