디자이너 Meghana Reddy의 작품 Allys 커피 패키지은(는) 매우 권위 있는 2022 A' Design Award 동상의 패키징 디자인 부문에서 탁월한 수상작입니다.

동패키징· 2022

Allys 커피 패키지

디자이너: Meghana Reddy

클라이언트: Allys Coffee House

패키징 부문 A' Design Award 동상 수상작

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사이트 방문 A' Design Award에서 보기 보도 자료 수상 배지

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디자인

Allys 커피 패키지 소개

Allys는 한 커피 하우스를 위해 제작된 커피 패키지 디자인이다. 패키지는 분쇄 원두 또는 홀빈 커피 8온스를 담을 수 있는 평평한 바닥의 파우치 형태다. 원웨이 가스 배출 밸브가 커피의 신선도를 유지하며, 풀탭 지퍼를 통해 사용 후 봉지를 다시 밀봉할 수 있다. 일러스트레이션은 손으로 직접 그렸으며, 발리의 나무와 덩굴, 그리고 멕시코 치첸이트사 위로 지는 노을에서 영감을 받았다. 봉지는 해조류와 삼(헴프) 같은 천연 자원으로 만들어져 재사용이 가능하다. 단순하면서도 생동감 있고 개성 있는 외관을 지향한다.

수상 인정

A' Design Award 동상 소개

Allys 커피 패키지, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Allys 커피 패키지, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Allys 커피 패키지, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: What makes the product unique from the other products in the market is, the fact that it isn't the usual coffee packaging design, the illustrations of the design were hand-painted and printed on sustainable and reusable packaging.
치수 및 패키징: Hold 8 oz (0.5lb) coffee ground or bean - Volume may vary depending on the fineness of ground coffee; One Way Degassing Valve, Resealable zipper, Flat Bottom for better Shape.

Dimensions:

19.5 cm (7.7 in) height x 12.5 cm (4.9 in) length x 6 cm (2.36 in) width
태그: #packaging #packagingdesign #illustration #coffee #coffeepackaging #art #painting #visualartist
생산 기술: Reusable, sustainable, and eco-friendly paper bags that were made from natural resources, such as seaweed and hemp.
디자인 과제: One of the most important parts of packaging design is color. Consumers are more likely to recognize a box or product by its color followed by thevisual element. It was challenging to find the right balance between to two. The visual design as well as the vibrant colors needed to complement each other in a way that stood strong.
연구: It was vital to start with a lot of online research about the Balinese and Mexican cultures. This research helped in staying true and authentic to the design. The goal wasto achieve marketing objectives by effectively communicating the personality or function of a consumer product and generating a sale. The most important step was the briefing stage. It is the most crucial stage because it is the first step and it it vital to gather all the right information in order o avoid going in the wrong direction in terms of design, look and feel. It acts as a roadmap where the most important aspect here is the clients feedback and input. It helps gathering and understanding the psychology of the client, more in-depth. Following this, it was critical to begin the project planning stage, where planning is a predetermined path of action that helps us to construct a project framework that is systematic. At this stage, issues like as budgeting, quality, and timelines were discussed. The half-battle is frequently won by the grand strategy. The research was done in three steps, which includes, the client research, market research and the design strategies. It is also crucial to include the design of the dieline in the design strategy stage. As the brand wanted to achieve being unique in the market, it was important to make the dieline of the packaging reflect the same goal. The lead designer also laid out the earliest versions of the dieline using Adobe Illustrator. The most significant aspect of packaging design was including and ensuring that the box adhered to regulatory criteria, such as barcodes, ingredient information, nutritional facts, FSSAI and customer support numbers, and so on. The designer hand painted the final illustration and then transferred it digitally to make finals edits on software's like, Adobe Photoshop and Illustrator. The client had initial laid out specific requirements including, brand identity, color, target audience, font, design ideas, by collaborating and brainstorming with the lead designer. Once the client approved the hand painted illustrations, feedback was provided and revisions were made. The objective was to ensure the final design communicated the intended output. The print files required to be kept ready for printing after a satisfactory round of changes. After the product is launched in the market, the actual market provides input on the packaging. The product was first introduced in the south of India, where it was a huge success. The client is discussing the possibility of producing new items with similar design themes.
영감: When the brand reached out with the concept, the idea was to come up with the most unique design for a coffee bag. It was important to make sure the consumers got a taste of different cultures through the fresh earthy visuals. The trees and vines in Bali and the sunset over Chichen Itza in Mexico inspired the unconventional illustrations that were hand-painted on the packaging. The concept and design are faithful to the Balinese and Mexican styles, with their simplicity and a minimalistic yet vibrant color palette.
프로젝트 기간: This project started in September 2019 and was launched and sold in multiple stores across South India in March 2020
운영 흐름: Flat Bottom Coffee Pouch Bag with One Way Degassing Valve and Pull Tab Zipper. The tab needs to be pulled first to unlock the zipper. Once the bag is open, use the product as needed and squeeze the zipper to seal the bag after use. The bag is flat bottom and stands up steady. The degassing valve keeps the coffee dry and fresh. The bag's interior is made up of a high barrier three-layer lamination, which is non-toxic and odorless and obtains food-grade certifications. It is high-quality and environment protective.
팀원: Lead Concept Designer: Meghana Reddy
이미지 출처: Designer Meghana Reddy, Allys Coffee House, 2021.