은 사진 · 2022
Drive2Extremes Multivision 사진 예술 작품
- A' Design Award 은상 2022 in 사진
- CLIENT: Porsche Middle East and Africa FZE
- Estimated Number of Design Views: 65,087
- Verification code EC4A6B680E · Verify this award
Colors
About Drive2Extremes Multivision 사진 예술 작품
Drive2Extremes Multivision은 두 극단적인 풍경을 하나의 이미지 안에 결합한 사진 예술 작품 시리즈이다. 포르쉐 타이칸 크로스 투리스모는 먼저 북극권 북쪽 라플란드의 얼어붙은 습지에서 촬영되었다. 2주 후 같은 차량을 아랍에미리트의 아라비아 사막에서 카메라를 기준으로 동일한 위치, 그리고 유사한 태양 고도 아래 배치하여 촬영했다. 이후 두 장면을 다중 노출 기법을 통해 하나로 합성하였다. 극지와 사막의 풍경을 한 장의 사진 속에 함께 담아내는 것이 이 작업의 목표였다. 작품은 여러 가지 크기로 제작되었다.
About the A' Design Award 은상
Drive2Extremes Multivision 사진 예술 작품, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Drive2Extremes Multivision 사진 예술 작품, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Drive2Extremes Multivision 사진 예술 작품, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.
Press Kit
- Unique Properties
- I had the wonderful opportunity to bring together the two extremes of the Northern Polar Region in Levi, Finland and the Arabian Desert in Liwa, United Arab Emirates with the Porsche Taycan Cross Turismo. These are some of the results.
I first photographed the Taycan in the polar region, then placed it exactly the same, same perspective, camera angle, etc. in the desert and applied my multivision mojo. - Dimensions & Packaging
- Several produced artworks in different sizes.
- Tags
- photography, artwork, multiple exposure, desert, finland, snow, porsche, taycan,
- Production Technology
- I first placed and photographed the Porsche on a frozen bog in Lapland, north of the Arctic Circle, and two weeks later in the same position relative to the camera and at a similar position of the sun in the Arabian desert. These two images were then fluidly built together.
- Design Challenge
- The challenge was to position the car in the exact same angle, height, etc. And in the desert you have to work quite fast, due to the very fast sunset and sundown.
- Research
- The research was mainly about the weather and the times of sunset and sunrise. Also in resaerching the area and locations and how to protect the cameras from sand, dust and snow and how we could work at -30 degrees Celsius and +45 degrees Celsius with our equipment...
- Inspiration
- I worked before for Porsche as a commercial photographer. As an artist I often work with multiple exposure photography. Porsche Middel East produced a highly acclaimed film Drive2Extrems, bringing the two locations desert and polar region together. I worked before with the executive people from Porsche in Shanghai and produced there multiple exposure Artworks for the Photofairs Shanghai. In the new project I wanted to combine the two regions in one picture.
- Project Duration
- It took 2 weeks of photo-production in Finland and the UAE desert and 2 weeks of post-production.
- Operation Flow
- I knew the places and locations but I had to decide on location on which time I wanted to shoot, due to sunset or sunrise. In Finland it was quite easy, sunset and sunrise take about 2 hours and more. In the desert in the UAE it was more difficult: sunrise and sunset are done in less than 30 minutes...
- Patents
- Copyrights belong to Florian W. Mueller, 2022.
- Image Credits
- All images:
Client: Porsche Middle East & Africa FZE
Agency: KeKo Dubai
Creative Director: Sandy Mcintosh
Production: Stoked Films, Rita el Hachem & Directors Guild Finland, Juha-Matti Nieminen
Assistant: Christian Bacher
Driver: Jukka Honkavuori
