Fresh 모바일 애플리케이션 by Deyin Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award 철상 in 지속 가능한 제품, 프로젝트 및 그린 디자인 Competition Category.

철지속 가능한 제품· 2022

Fresh 모바일 애플리케이션

by Deyin Zhang

Client: Zhejiang University

A' Design Award 철상 Winner in 지속 가능한 제품 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Fresh 모바일 애플리케이션

Fresh는 가정 내 음식물 쓰레기를 줄이기 위해 개발된 모바일 애플리케이션이다. Fresh는 슈퍼마켓 영수증과 쇼핑 목록을 스캔하여 구매한 식품을 기록하며, 사용자는 해당 품목을 가상 냉장고 페이지에 추가할 수 있다. 애플리케이션은 각 품목의 유통기한을 추적하고, 남은 신선도에 따라 초록색, 노란색, 빨간색 알림 박스로 제품을 표시한다. 알림 기능은 사용자가 식품이 상하기 전에 소비할 수 있도록 돕는다. 또한 Fresh는 주간 음식물 쓰레기 리포트와 누적 통계를 제공하여 지속 가능한 소비를 장려한다. 이 애플리케이션은 iOS와 안드로이드에서 이용할 수 있다.

The Recognition

About the A' Design Award 철상

Fresh 모바일 애플리케이션, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Fresh 모바일 애플리케이션, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Fresh 모바일 애플리케이션, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Due to the current situation of food discarding caused by overbuying and leaving in the refrigerator, this app was designed. The app will record the shelf life of food and distinguish the food with different shelf life in the refrigerator through green, yellow and red prompt boxes to avoid food discarding. In addition, the app provides weekly wasted food reports and cumulative statistics to educate users about sustainable consumption and reducing food discarding.
Dimensions & Packaging: Launched on IOS and Android
Tags: refrigerator assistant, app, sustainable consumption, reduce food waste
Production Technology: People can use this app to scan supermarket shopping lists to get food purchase records and add food to the app. App will track the shelf life of food and remind people to avoid aliment wasting. In addition, the application also provides weekly waste food reports and cumulative statistics to educate users on sustainable consumption and reduce aliment discarding.
Design Challenge: When this app is fully technically feasible, the only challenge is how to call on more people to use this app. We use visual graphics with a sense of design and differentiated prompt boxes to remind users. To be sure, the more people use this app, the less food will be wasted.
Research: With the development of material conditions, people used to overbuying food and forget the them in the refrigerator, resulting in a huge discarding of food. Based on this huge social problem, several extensive interviews was conducted with Chinese community residents, surveying their shopping and food storage in their refrigerators. After many discussions and user interviews with students majoring in design at Zhejiang University, the app was finally designed to skillfully educate users about sustainable consumption and reducing food discarding.
Inspiration: It is estimated that a third of all food produced each year, equivalent to 1.3 billion tons of food worth about 1 trillion U.S. dollars, ends up rotting in consumer and retailer trash bins or spoiled by improper transportation and harvesting.Sadly, people get in the habit of buying too much aliment, or forgetting to eat it before its sell-by date, leading to huge aliment discarding.
Project Duration: This project started in January 2022 in Hangzhou, China, and it is still under developing.
Operation Flow: First, scan the supermarket shopping list with the app, and the screen will get the purchased food. Users can drag specific foods to the "my fridge" page. App will actually record the shelf life of food and distinguish the different shelf life of food in the refrigerator through green, yellow and red prompt boxes to remind to avoid wasting. In addition, the application also provides weekly waste food reports and cumulative waste food statistics to educate users on sustainable consumption and reduce aliment waste.
Team Members: Creative Director: Deyin Zhang
Designer: Yao Wang
Designer: Chengyi Shen
Programmer: Zhitong Cui
Programmer: Hebo Gong
Designer：Xiyuan Zhang
Tutor：Shijian Luo