Valenlime 패키징 by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award 동상 in 패키징 디자인 Competition Category.

동패키징· 2022

Valenlime 패키징

by Wallrus Design Studio

Client: Valenlime Co.

A' Design Award 동상 Winner in 패키징 Category

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Colors

The Design

About Valenlime 패키징

발렌라임(Valenlime)은 설탕이나 첨가물이 전혀 들어가지 않은 견과류와 건과일을 위한 패키징 디자인이다. 패키지의 크기는 가로 110mm, 세로(깊이) 27.2mm, 높이 115mm이다. 이 크기는 휴대가 간편하고 운송 컨테이너의 적재 용량을 최대한 활용할 수 있도록 선정되어, 운송 과정에서 발생하는 탄소 발자국을 줄여준다. 사진 대신 밝은 에코라인 색채와 인쇄된 과일 일러스트레이션을 사용했다. 투명 창을 통해 내부에 담긴 실제 건과일이 드러나며, 테두리를 따라 이어지는 삼실(헴프 실)이 일러스트레이션과 내용물을 연결한다.

The Recognition

About the A' Design Award 동상

Valenlime 패키징, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Valenlime 패키징, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Valenlime 패키징, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Valenlime, a Swedish nuts and dried fruit producer and supplier, is aiming to substitute these healthy titbits which are without any sugar or additives for munchies and other common snacks in the market. The whole order of Valenlime, a brand originated from nature, was designing an attractive and lovely packaging which easily could convey the brand's message, love for nature!
Dimensions & Packaging: Width 110mm x Depth 27.2mm x Height 115mm
Tags: Dried Fruit, Packaging, Creative Design, Valenlime
Production Technology: Using bright ecoline color, the illustration of the fruits have substituted for their pictures to make it more pleasant and inviting. In addition, we need a display window on the package, which has been provided by combining the fruit illustrations with a transparent part showing real dried fruits inside the package to induce the natural origin of the product. The hemp thread in the border of illustration and transparent part, symbolizes tying the image to the reality.
Design Challenge: We have faced a tricky challenge about showing the feelings properly. Therefore, we started by the structure. At this level we have made an effort to use the best material, as well as minimization of plastic use to lessen damage of nature.
However, the next challenge was accurate conveying of the brand's message to its customers. After too much research, we realized that the answer is not that much complicated; it lies in nature!
Research: The other critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
However, the next challenge was accurate conveying of the brand's message to its customers. After too much research, we realized that the answer is not that much complicated; it lies in nature!
Inspiration: The critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
Project Duration: This project was started at January 2018 in Tehran-Iran and was ended on September 2018
Operation Flow: The other critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
Team Members: Illustrator: Matin Mirzaei
Design Director: Iman Ale Mozaffar
Image Credits: Illustrator: Matin Mirzaei
Design Director: Iman Ale Mozaffar